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Is SMS Marketing Still a Viable Strategy?

Techipedia: Tamar Weinberg

SMS, really? In terms of rate of response, the simple SMS dominates the market. When you break down the figures involved in SMS marketing , the results can be quite staggering. Of all the SMS messages sent on a daily basis, 98% are opened, with 83% opened within 3 minutes. This is a guest post from James Bentham.

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The Mobile Imperative

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I believe that smartphones (and devices like the iPad and others that have yet to be created) will be the source of our ever-growing connectivity, and that everything else will just be a big dumb terminal or a piece of glass for viewing (for more on that: The One Screen World ). There's a sad truth about mobile, but I don't want to hear it.

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Omnichannel customer experience: exploring seamless customer journeys

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The significance of an integrated customer experience Creating an integrated customer experience is crucial in today’s digital landscape for numerous reasons, including: It boosts customer satisfaction, loyalty, and promotes advocacy: Customers who have a great experience across all channels are more likely to remain paying customers.

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Why Apps Fail and Other Mobile Marketing Truths

Convince & Convert

You upload the document, and it then allows you to preview what the book is going to look like in Kindle, Kindle Fire, Kindle Classic – the black and white version – Kindle Color, the Kindle app for iPad, for iPhone, and for Android. SMS – Still Valid, Still Underrated. Simon: I’m still a huge advocate of SMS.

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