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Atom Thought

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2 Million ONLINE Leads Market for BFSI Sector in India!

Atom Thought

MARCH 9, 2009

Anyways, a large chunk of spending by BFSI can be attributed to generating and buying leads for various products including loans, insurance and credit cards. Insurance: Total Insurance market in India is worth INR 1.5lac Cr. Let’s look at the Credit Card market first: Total Credit Card Base in India: 27.5

Insurance 133
Insurance Banking Marketing Crowdsourcing 133
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To Lock-in or to Set Free? How the New Age Consumers are Evaluating Products and Service?

Atom Thought

MAY 11, 2010

In offline world- one of the reasons why despite being free-not many people opt for credit cards these days- because exit is complex, insurance policies-again exit is tough. One of the reasons why you will be apprehensive to leave facebook and try a new social network is that if you exit you also leave your network behind!

Products 191
Products Insurance Loyalty Policies 191
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