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The Convergence of Search and Social Part 7 – A Strategy Framework

Josh S Peters

GOAL: Increase awareness of blue widgets and increase the sale of blue widgets by 10%. Building this will inform the rest of the strategy, content, and social media platforms you participate on. Knowing this will inform your marketing, social media, SEO, and content strategies. when possible.

Strategy 186
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7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

If you reveal trade secrets or confidential information, you might be out of a job today and tomorrow when a future human resources representative finds out about your past infidelities. cheers, Mark Mark Evans Director of Communications Sysomos Inc. sysomos Reply Tamar Weinberg April 8, 2010 at 3:18 pm Thank you, Mark.

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No, You Can't Automate Social Media!

Techipedia: Tamar Weinberg

“Just found this great post on green and orange widgets by @tamar&# ). Cheers, Sheldon, community manager for Sysomos Reply Tamar Weinberg July 7, 2010 at 2:17 pm Cool, thanks Sheldon. I do not engage directly with followers on this Twitter account, but I tweet what I feel is quality information. Great post.

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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? We can now associate a tremendous amount of data to individuals.

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The 29 Best Social Media Monitoring Tools

Webbiquity SMM

Sample review: “A nice, easy user interface is provided by Quintly and I particularly like the dashboard approach where you can customize your own widgets. 13) Sysomos. The tool makes all of this information easy to digest, too, by sending customized alerts and digests based on e-mail preferences.” ” — Inc.

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78 (of the) Best Social Media Marketing Tips, Guides, Tools and Strategies of 2010 (So Far)

Webbiquity SMM

Noting that “Smart and savvy companies have positioned themselves as authoritative experts and trusted sources of information by creating their own content,&# Gordon Plutsky outlines a six-step process for consistently connecting with prospects through relevant, compelling content. 10 Principles for B2B Sales by Better Closer.