Waxing UnLyrical

DECEMBER 14, 2010

Knowing social media. Whether we like it or not, social media is creeping into more and more of what we do. Being across the various social mediums not only helps with building relationships, but emphasizes being concise in your messaging. An ability to listen. That got a big “check&# from me.

Class 227

Class How To Applications Course 227

Akamai Marketing

MARCH 29, 2011

Blogs for business are an outstanding tool for business, they can build community, be the backbone of your social media program, and drive traffic to your website, just for starters. Then measure it.You can use Google Analytics, PostRank or even (GASP!) Press releases are for journalists, blogs are for people.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

JANUARY 27, 2011

I’m a social media expert as seen on.” By now, everyone is some kind of social media “expert.” Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. It means we are not educating the entrants to our industry well.

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? We in the PR industry have done a poor job of defining and promoting what we do. Most PR pros (and firms).

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Press Release Class Industry Comments 266