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How To Become A Public Relations Star

Waxing UnLyrical

Creativity is just one of the things you need in this industry to be an outstanding applicant in a sea full of unoriginal fish. An ability to listen. Anyone can talk, and to consider PR as a career, it’s almost a given that they are at least competent writers. He also got a job out of it. Read All About It!

Class 227
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Successful Blogging for Small and Medium Businesses

Akamai Marketing

Then measure it.You can use Google Analytics, PostRank or even (GASP!) Don’t make me gag by posting press release after press release on your blog. Press releases are for journalists, blogs are for people. your own set of metrics. Why should your customers care?

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15 Reasons Your PR Pitches Suck

Waxing UnLyrical

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

Class 279
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The Problem With PR

Waxing UnLyrical

We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Most PR pros (and firms).