Waxing UnLyrical

article thumbnail

Monday Roundup: PR Measurement Classics

Waxing UnLyrical

Why: “The main reason that AVEs have still not gone away from our industry is down to a lack of education.” Why: “Bill Gates helped create an entire industry that has transformed how we do our jobs and how we live every day.” AVEs don’t measure PR. Here’s why. When Stories and Numbers Collide. .”

Metrics 100
article thumbnail

Like Stuff On Facebook? Say Cheese, You're An Ad!

Waxing UnLyrical

Apple was almost dead and Microsoft was king. I can go through every industry and they littered like this. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Mark as read Approve comment you might be correct Matt. But remember Yahoo owned search. AOL was the Internet. Netscape owned browsing. Its not if its when.

Class 268