Waxing UnLyrical

SEPTEMBER 14, 2010

We in the PR industry have done a poor job of defining and promoting what we do. The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. Most PR pros (and firms).

Press Release 266

Press Release Class Industry Comments 266

Akamai Marketing

MARCH 29, 2011

Then measure it.You can use Google Analytics, PostRank or even (GASP!) Don’t make me gag by posting press release after press release on your blog. Press releases are for journalists, blogs are for people. Think beyond the marketing team. your own set of metrics.

Press Release 238

Press Release Technorati Klout Metrics 238

Waxing UnLyrical

JANUARY 27, 2011

Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. So when you send an email to a journalist, with a terse introductory note telling them to “please read the press release below,&# do you really think they will be enchanted?

Class 279

Class Press Release Flickr Comments 279

Waxing UnLyrical

DECEMBER 14, 2010

Creativity is just one of the things you need in this industry to be an outstanding applicant in a sea full of unoriginal fish. Many thanks to @greg_savage and @LucyChisholm for their input) Mike Doman is an Account Executive at Mulberry Marketing Communications in Melbourne, Australia. An ability to listen. Read All About It!

Class 227

Class How To Applications Course 227