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The Benefits of Offline Marketing

Kikolani

Print advertising is a common way to reach people through newspapers and magazines. The best part is that the research can be easy for most businesses – just walk into your local bookstore and peruse the newsstand for the newspapers and magazines that your target demographic would be most likely to purchase.

Marketing 154
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

The effective practice of social media marketing requires monitoring all channels, from online cruise message boards to social networking sites like Facebook or LinkedIn. And those who see that the big loser is the message board’s credibility, and by extention, other board’s credibility, also.

Brands 133
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20 Bloggers to Watch in 2012

ProBlogger

Many of his posts contribute to the conversation surrounding many facets of our industry, which encourages related companies to adjust their model to serve bloggers better. I love her work, and her contribution to the industry. Jen is mostly known as the publisher and editor of Dynamic Business magazine in Australia.

Blogger 53
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How to Become a Niche Rockstar: The Guide

Viper Chill

Finally, the underdog mentality ensures that you’re (rightly so) always learning more about your industry, the world around you, and yourself. When you find the industry for you, you’ll feel the exact same way. I did this a couple of days ago, within a 45 minute time frame, and learned a ton about the industry with ease.

How To 79
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3 Scientific Studies With Real Insight Into Social Media

Convince & Convert

Few things are more refreshing in this industry than hard evidence, and that’s why I love looking at what peer-reviewed, scientific studies have to say on the manner. Data on coverage in newspapers, magazines, television, radio, blogs, and discussion forum posts.

Study 167
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Cloud Jacking: 7 Steps to Dominate Your Niche

Viper Chill

If you’re lucky, the top sites in your industry will be bloggers. Forums : I used to be a forum (message board) junkie a few years ago and definitely built my authority in some. Step one is to simply find out the biggest websites in your niche and the platforms in place that cater to your future audience.

Forums 76
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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity SMM

Study: 93% of B2B Marketers Use Social Media Marketing by Social Media B2B The always insightful Adam Holden-Bache reports that according to research from BtoB Magazine , “B2B marketers overwhelmingly favor ‘the big 3′ social media channels, with LinkedIn being the most-used channel (72%). 500 companies.