Convince & Convert

AUGUST 28, 2013

In another bandwidth-deficient edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about new research from Nielsen that shows tweets causing actual increases in television ratings. Comprehensive new research from Nielsen found that in 29% of the cases, Twitter chatter actually caused increased viewership.

Research 136

Research Nielsen Twitter Loyalty 136

Convince & Convert

APRIL 19, 2016

A new study by Nielsen Catalina Solutions (a major research company that tracks real world food and grocery purchases) dug deep into the results of an influencer marketing program conducted for White Wave Foods, the parent company of Silk Almond Milk and other products. Resources to Learn More About This Project. Not anymore.

ROI 60

ROI Influencer Nielsen Marketing 60

Razor Social

MAY 15, 2019

The first one is very common with consumer brands – they organize/host an event and invite influencers to attend and network with other influencers and sometimes members of the media. According to Nielsen, 92% of consumers trust recommendations from brand advocates. Event activation. There’s two ways to approach this.

Influencer 104

Influencer Social Media How To Campaign 104

Keyhole.co

AUGUST 10, 2023

This type of content tends to generate higher engagement as people enjoy seeing the inner workings of businesses and projects. This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. Webinars and events Hosting a webinar or an event? Promote it on LinkedIn.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Keyhole.co

AUGUST 10, 2023

This type of content tends to generate higher engagement as people enjoy seeing the inner workings of businesses and projects. This can be pictures or videos of your office, team-building activities, or maybe a sneak peek of an upcoming project. Webinars and events Hosting a webinar or an event? Promote it on LinkedIn.

LinkedIn 52

LinkedIn Engagement Content Case Study 52

Convince & Convert

AUGUST 12, 2015

Your goals will help you choose the best projects to tackle based on what will have the biggest impact on how you’ll measure success. It’s a simple concept: Prioritize your content by understanding which projects will have the biggest impact on your goals. Understand how every piece you’ll publish contributes.

Marketing 60

Marketing Project Publishing Survey 60

Later

APRIL 14, 2019

This year, we’re seeing some great marketing trends pop up on Instagram from Coachella’s sponsors, brand party hosts, influencers and attendees alike. For the second year, HP was back to present a new technology activation, The Antarctic — a mind-blowing, 360-degree, projection mapped experience.

Trends 58

Trends Instagram Collaboration Hosting 58