Janet Fouts

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Social Media Efficiency

Janet Fouts

The number one question I get about social media is: “How can I do all this social media stuff and still get my work done?&#. I mean, OK, I confess I spend all day attached to social media like an IV but that’s my job. You need a social media efficiency strategy.

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Social Media – Boon for business or waste of time?

Janet Fouts

Is social media really good for my business or is it just a time waster?? Social media is what you make of it. If you really want to use social media for your business then you need to stay focused on what your goals are. Can social media be a black hole for your energy? It’s both.

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Don’t be a Pest with “This Social Media Stuff”

Janet Fouts

I spoke recently to a group of PR and marketing professionals about how to use social media in their work. One woman told me that she was trying to get the CXO’s to use social media as part of their brand awareness. If they’re not up to speed on how to use social media they won’t adopt.

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Tech and sanity – You can have both!

Janet Fouts

There’s a lot of talk right now about the need to disconnect from technology and how social media overload is making everyone crazy. Hootsuite -Schedule posts and monitor multiple social networks from one dashboard. Hootsuite is still best in class for managing all accounts in one place. I totally get that.

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When content calendars are not the answer

Janet Fouts

Schedule it in Sprout Social or Hootsuite and you’re done. Content calendars aren’t a shortcut to social media engagement. Corporate Social Media Social Media in Action Social Media' All good right? Yes and no. Write this down and put it on your monitor.

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Secure your Twitter account from hackers, before you can’t

Janet Fouts

Once you’ve got your password you’ll need to update all of the passwords in your trusted 3rd party apps like Buffer, SproutSocial, Hootsuite, etc. Use a tool like Hootsuite or SproutSocial and give access through that if an admin or assistant needs access to post. Start by requesting a password reset.

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Should you start a Google+ page for your business?

Janet Fouts

Currently few social media management tools offer Google+ support, though Hootsuite will be soon. Heck, there are several pages already called “Social Media Coach”! Social Media Coach! If someone unfollows your page then your page automatically unfollows them. Apply here. Macy’s.

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