Direct Marketing Observations

JUNE 28, 2010

Maybe there is a perception that because they don’t figure into the day to day operations of organizations large and small that they’re not that important. You never know when groups, large groups, will take to social networks, large social networks and complain about your company. Or are they? Rainchecks?

Groups 122

Groups Groups Policies System 122

Direct Marketing Observations

FEBRUARY 15, 2012

If you don’t know who Clay Shirky is, go to Amazon and read some excerpts from his two books Here Comes Everybody: The Power of Organizing Without Organization and Cognitive Surplus: Creativity and Generosity in a Connected Age. The parallels were neat and not lost on me.

Hosting 181

Hosting Organization Groups Groups 181

Direct Marketing Observations

SEPTEMBER 30, 2010

What struck me about this group, was how little they knew and how little really had an impact on their day to day jobs. Now back to the other group. Does your organization adapt by just becoming social? Social media either did not figure into their day to day activities or was restricted so much-what was the point?

Web 2.0 122

Web 2.0 B2B Social Media Groups 122

Direct Marketing Observations

APRIL 27, 2010

If you’re a social media consultant like Jay Baer , or a larger organization like Accenture for instance, one of the constant constants in social media is the amount of education required to get people all on the same page, before anything can really be accomplished. We become “part&# of the dynamic of the group, of the community.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

JULY 28, 2011

So let’s think through that quickly about the multiple platforms that you, me, and your organization can now use to convey your key message themes: Blogs, Twitter, YouTube, Facebook, Forums, Websites, QR Codes, Group Buying sites, and LBS( location based sites)-to name but a few. Multiple media platforms.

Platform 190

Platform Social Media Drupal Open Source 190

Direct Marketing Observations

AUGUST 16, 2010

As I was glancing at my other machine, I saw this post tweeted by Tom Cummings from Dachis Group- Social Media Middlemen: The Missing link between brands and Consumers. The more they know however, the better off you organization will be in the long run.

Brands 122

Brands Discount Organization Social Media 122

Direct Marketing Observations

FEBRUARY 23, 2010

Market segmentation is more than what markers do with homogeneous products before deciding which actress to use in the commercial to best reach a desired consumer group. To explore ways by which to re-imagine consumer grouping, we must get past the traditional segmenting like demographics, geography, income, even behavioral.

Marketing 152

Marketing Price Wikipedia Groups 152