Sprout Social

APRIL 13, 2017

Research from Sway Group reported marketers who implemented an influencer marketing campaign earned an average of $6.85 Recent Nielsen research found that word-of-mouth recommendations continue to outperform all other advertising types. You can’t pay student loan bills with free samples.

Influencer 99

Influencer Social Media Nielsen Collaboration 99

Diva Marketing Blog

FEBRUARY 23, 2009

  We are the only organization with a complete view of the media and marketing ecosystem as we have 400+ corporate members who represent each of the key stakeholder groups:  advertisers, media companies, media agencies, creative agencies, research organizations, and academics.

Research 40

Research Social Media Cymfony Sample 40

Social Media Marketing

MARCH 20, 2013

Nielsen has profiled "zero-TV" households, and it has more than doubled since 2007 to more than 5 million households. This is a segment that will start being included in measurement samples for 2013-14. Of them, 75% have only one TV and 67% get their content on devices other than TVs. At issue: making claims clear in short form.

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Buffer Social

JUNE 12, 2016

The Rutgers team ended up creating the term “meformer” after analyzing data from a sampling of Twitter accounts. Researchers rated a sample of tweets and assigned a category to each. There was an interesting study by a group of Korean researchers into the how and why of unfollowing. They looked at 1.2

Twitter 81

Twitter Strategy Instagram Facebook 81