Adam Sherk

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The Best Free (or Cheap) Tools for Blogger and Influencer Outreach

Adam Sherk

But the same general approach applies to any industry. So that’s a good group of tools to get you started. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. A shared Google Doc is a workable option for team collaboration. What else are you using?

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My Top Posts of 2011 on SEO, PR and Social Media for Publishers

Adam Sherk

The good news behind that is that Define Media Group , which split off from The New York Times Company a year ago, is doing well and there is plenty of client work keeping us busy. I enjoy writing this blog, and having a personal outpost has offered a good way for me to connect and network with others in the industry.

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Link Building Tactics for Publishers

Adam Sherk

It is one of the many reasons that content marketing has become so popular, as brands in other industries put an emphasis on content development and promotion and essentially become publishers themselves. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Recommended Tactics. Link reclamation.

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The Most Overused Buzzwords and Marketing Speak in Press Releases

Adam Sherk

A lot of what I have included is more marketing speak than technology or industry buzzwords, since I wanted to look at overused words across all industries. Any phrases that are sometimes hyphenated are grouped together with the non-hyphenated version (e.g. Gina Cuclis July 1, 2010 at 1:25 pm Your list is tech industry focused.