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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

A simple tool like Google Alerts would pick up most stray citations. The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention.

SM2 202
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Book Review: Social Media Marketing

Webbiquity SMM

As she notes in her introduction, Li’s book is organized around four main themes: Research: start by using search and social media monitoring tools to discover where your customers and prospects are congregating. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

Does Google PageRank Really Matter? : Think instead about social media traffic, good content, a cleanly coded website, slow progressive growth, and your site’s authority. 10 Metrics to Check When Your Traffic Crashes : With Google consistently trying to provide the best search experience, your rankings may fall at any time.

Marketing 264
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An Open Letter to Facebook

Techipedia: Tamar Weinberg

Facebook’s goal to be the social network of choice for all was a lofty one, but I gotta hand it to you, Facebook — it was a big deal, and let’s be honest here, it made lots of sense. Basically, Facebook thinks they can run a similar model to Google, not having live customer service. Hear me out.

Facebook 277