Convince & Convert

MARCH 16, 2010

I presented a half-day workshop at the Email Evolution Conference on social media strategy ( slides here ) recently with DJ Waldow and Mike Corak , and the significant majority of the questions from the audience were about Twitter. No, it's not the end-all-be-all with respect to a social media strategy, but it is an essential tool.

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Social Media Strategy Foursquare Social CRM 124

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Building brand loyalty: rewarding/recognizing customers who come in frequently and encouraging them to continue Foursquare and Gowalla are, in my opinion, focusing too much on this gaming aspect.

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Foursquare Analysis Consultant Mobile 150

Hootsuite

MARCH 31, 2020

Bonus: Get the step-by-step social media strategy guide with pro tips on how to grow your social media presence. —A—. The AMA concept began on Reddit, but AMAs are now popping up in other social settings, like webinars, Facebook Live, or Instagram Stories. For an example, check out Ask me Anything: The Talkwalker Edition. Engagement.

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