Sprout Social

FEBRUARY 15, 2024

In this article, we’ll explore audience engagement benefits and strategies. Why is audience engagement important for your content strategy? It’s not possible to have a successful digital marketing strategy or social media strategy without it. What is audience engagement? This further builds their connection to your brand.

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

FEBRUARY 1, 2024

Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. The risk isn’t just a misalignment with customer expectations but also the missed opportunity to cultivate brand loyalty and advocacy. Here’s how.

Social Media 109

Social Media Sentiment Loyalty Microsoft 109

Sprout Social

JUNE 14, 2022

Looking to tap into the marketing strategy that gets 4x more open rates than email? Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. While an SMS marketing strategy is strong on its own, it can also be used to enhance other marketing channels.

SMS 107

SMS Strategy Marketing How To 107

Oktopost

NOVEMBER 14, 2022

Influencer marketing is one of the most powerful strategies that could be done for your business. It helps you reach out to a wide range of people, generate new prospects, foster connection with your audience, increase brand loyalty, and of course, B2B’s ultimate metric — get sales. What is influencer marketing strategy?

B2B 69

B2B Influencer Strategy Industry 69

Oktopost

MARCH 15, 2021

The mood and behavior of your audience have changed, and so too must your marketing strategies. Here’s how to adjust your strategy to be successful. Re-evaluate Your Marketing Strategy. Step one for optimizing your social media marketing strategy is to perform an audit and analyze your key performance indicators.

B2B 136

B2B Social Media Strategy LinkedIn 136

Buffer Social

AUGUST 16, 2023

In this article, I will share six key strategies I’ve used so far. By focusing on a niche, we were able to: Position the agency as an industry expert by creating specific valuable content, speaking at PR conferences, and hosting free marketing webinars. So how did I scale my PR agency to a coveted seven-figure powerhouse?

Strategy 74

Strategy Press Release Startup Reputation 74

Pam Moore

APRIL 11, 2018

I drove numerous highly successful marketing programs humanizing brands, creating content strategies, launching and generating millions of dollars of revenue in the big technology, data center, mortgage, insurance industries. You just have to get out of your own way and learn the strategies, tactics, tools partnered with the right mindset.

Industry 152

Industry Real Estate Insurance Content 152

Koka Sexton

AUGUST 10, 2023

It focuses on using education as a strategy to challenge customer assumptions and give them an informed perspective of the product or service they are considering. Finally, it increases customer loyalty and trust due to the informed nature of the sale. This could include product demos, webinars, or even white papers.

Education 52

Education Loyalty Reputation Price 52

Janet Fouts

AUGUST 18, 2014

When a conversation with a corporation like Whole Foods feels like I’m talking to a person who cares about me and my little problem it results in building loyalty to the brand. Learn Mindful Social Media Strategy. There are countless stories like this of real person to person engagements that happen every day. I blog about it.

Strategy 165

Strategy Tools Social Media Management Loyalty 165

Pam Moore

AUGUST 11, 2018

I drove numerous highly successful marketing programs humanizing brands, creating content strategies, launching and generating millions of dollars of revenue in the big technology, data center, mortgage, insurance industries. You just have to get out of your own way and learn the strategies, tactics, tools partnered with the right mindset.

Industry 132

Industry Real Estate Content Insurance 132

Saying It Social

MAY 25, 2010

This webinar will be conducted by AK Stout, Owner & Social Media Strategist at Saying It Social, LLC. The Webinar: Saying It Social will be increasing their prices by $50 on June 1st. Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/211779617 Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/211779617

Social Media 100

Social Media Real Estate Marketing Small Business 100

Pam Moore

SEPTEMBER 4, 2023

Your AI-driven marketing strategies should reflect the true essence of your brand. Subscribe here for an exploration filled with webinars, podcasts, free resources, special guests and oh, so much more! .” Authenticity is the heartbeat of your brand with soul, and AI can amplify that uniqueness! AI is a tool, not a mask.

Marketing 147

Marketing Authentication Training Consultant 147

Ignite Social Media

MAY 31, 2016

If you missed our webinar last week on the 7 surprising differences between millennial men and women and their social media usage, we’re here to give you a debrief. Read on to determine if your social media marketing strategy should shift to reach these two varying audiences. To check out the full webinar click here.

Yammer 60

Yammer Buy Social Networking Report 60

Oktopost

MARCH 5, 2019

It was only a small part of a social media RTM strategy that Oreo had decided to implement. However, like any new idea, real-time marketing has matured, and B2B businesses are in an excellent position to incorporate real-time marketing into their marketing strategy. Businesses which show personality stand out and build strong loyalty.

Strategy 125

Strategy B2B Marketing Conference 125

Pam Moore

DECEMBER 7, 2017

Regardless of your industry, niche, age of company or primary communication medium used, you better have a content marketing strategy to connect you and your brand with your target audience, customers, partners and stakeholders. 72% marketers have a content strategy in place, while only 30% have it documented (LinkedIn). Social Post.

Template 167

Template Templates Trends Content 167

Oktopost

MAY 18, 2021

Following the success of our From the Experts webinar series , we wanted to provide you with this content through another channel to make it easily accessible and digestible for our audience. Understanding how the value of the brand directly impacts the commercial success of the business. What do my customers like?

Reputation 117

Reputation Brands B2B Loyalty 117

Sprout Social

AUGUST 16, 2023

More than ever, financial services brands must take steps to use social media as an essential part of their risk mitigation and brand safety strategy, instead of downplaying its impact or fearing it. But refraining from social media altogether only creates more room for crises to snowball and brand health to plummet. Data supports his claim.

Social Media 74

Social Media Banking Brands Sentiment 74

Sprout Social

FEBRUARY 17, 2022

Create loyalty programs and discounts to retain customers. Encharge.io: Webinar promotion and follow up. One way course creators do this is by hosting webinars. To get more attendees to these events, you need an email list-building strategy. They promoted a free webinar that would pitch the paid course.

Template 131

Template Templates Marketing Sample 131

Sprout Social

AUGUST 3, 2023

And with the popularity of video, it’s clear that entertainment is critical in your social media content strategy. The most successful brands leaned into this evolution in content consumption, adapting their strategies to tell stories that resonate with their audience. bradylockerby ok @Old Navy Official ????

Social Media 90

Social Media Content Airlines Authentication 90

Pam Moore

AUGUST 11, 2018

I drove numerous highly successful marketing programs humanizing brands, creating content strategies, launching and generating millions of dollars of revenue in the big technology, data center, mortgage, insurance industries. You just have to get out of your own way and learn the strategies, tactics, tools partnered with the right mindset.

Industry 60

Industry Real Estate Content Insurance 60

Pam Moore

MAY 5, 2016

Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends. 8 strategies and tips to build loyal tribes of brand advocates. Importance of focusing on loyalty, not just quick wins. In this 30 minute podcast you will learn: .

Buy 113

Buy Social Media Brands Loyalty 113

Oktopost

FEBRUARY 24, 2022

If your sales strategy doesn’t include social media, leads who could have been brought to your business are likely going to your competitor. Once those connections have been made, a harder sell can be achieved with a lead that’s already warm, making it that much more effective as a strategy. ? What Is the Social Selling Index?

B2B 171

B2B Brands LinkedIn Groups 171

Convince & Convert

MARCH 6, 2017

It’s not every day that you hear someone saying, “The return on my social media strategy is outstanding!” They’ll be joining Talkwalker on Thursday, March 16th at 8am PT/11am ET for a webinar that you do not want to miss! Awareness or loyalty? We Don’t Know What to Measure.

Social Media 117

Social Media NGO ROI Research 117

Buffer Social

DECEMBER 14, 2023

Alex shares five things everyone should know about strategy. Why this works : This approach simplifies complex ideas (strategy) into easily understandable points. This strategy can be particularly effective on platforms like LinkedIn, where professional networks intersect and overlap.

Examples 101

Examples LinkedIn Collaboration Case Study 101

Sprout Social

AUGUST 22, 2023

Thus, enabling your teams to concentrate on strategy and business impact rather than manual data analysis. This helps you elevate your customer experience strategy to build loyalty and attract new customers. Plus, set alerts for spikes in brand mentions and use the insights to guide your online review management strategy.

Analytics 84

Analytics Conversation Brands Sentiment 84

Hootsuite

APRIL 3, 2023

Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. Improve your marketing and social media content strategies (beyond Facebook) based on what you learn. Build relationships with customers to cement their loyalty. Trust = sales.

Engagement 110

Engagement UGC Facebook HootSuite 110

Rebekah Radice

JULY 15, 2019

The great thing about thought leadership videos is the many ways you can go about creating them and bringing value: you can share some interesting facts or tips, create a webinar, and a lot more. Webinars can be a powerful tool at any stage of the customer journey. They’re meant to educate and inspire your audience. Promotional Videos.

Types 119

Types Video Content Case Study 119

Convince & Convert

SEPTEMBER 18, 2015

Here are four psychological principles you need to leverage to craft a killer content marketing strategy. The key is to project authority on the topics you cover in your blog posts and webinars in order to bolster your credibility. A number of brands are using this strategy in their digital marketing campaigns to attract users.

Strategy 60

Strategy Content Apple Compete 60

Pixlee

JANUARY 18, 2022

This concept explains why businesses around the world are prioritizing customer service and CRM programs to promote loyalty and keep customers satisfied. Building customer loyalty is critical to retaining customers, but it can also help convert new shoppers into loyal customers with the help of brand advocates. Image Source.

Brands 52

Brands UGC How To Apparel 52

Hootsuite

JANUARY 4, 2023

Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. There’s also potential for building a sense of community, which creates brand loyalty. Create community and brand loyalty. We’ve got all the details you need to know in our post on how to create a TikTok marketing strategy.

Social Media 76

Social Media HootSuite Marketing Social Networking 76

Convince & Convert

SEPTEMBER 21, 2010

This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Developing a Social Media Strategy in 7 Steps View more presentations from Jason Baer. Awareness, Sales, or Loyalty? That would be two strategies, not one.

Social Media 167

Social Media Strategy Consultant Conference 167

Keyhole.co

SEPTEMBER 20, 2023

Then, devise consistent strategies across your website and all social media platforms. It also portrays a consumer-centric image, fosters loyalty, and improves brand reputation. It builds bonds beyond business transactions and a positive brand reputation through customer loyalty. What does your brand stand for?

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

OCTOBER 12, 2013

I crushed them originally a few weeks ago on a webinar for the Content Marketing Institute : Myth 1: My customers are not social. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Much of what we’ve come to believe about social media and content marketing is wrong.

Social Media 167

Social Media Content Marketing B2B 167

Sprout Social

MAY 25, 2022

Doing so is a recipe for long-term loyalty and retention. Food for thought: sales strategy is the number one use case for social data, especially as social has more impact on the bottom line. However, only 65% of marketers use social data for their sales strategy. In turn, you speed up your response time. The end result?

Team 110

Team B2B Platform Analytics 110

Hootsuite

FEBRUARY 18, 2020

Social media lead generation is part of every marketer’s strategy—whether they know it or not. If you plan to offer one, have a strategy in place for not just generating leads, but also nurturing and converting them. Here are the results: Webinars 35%. Gated content. Email newsletters 29%. Thought leadership articles 28%.

Social Media 145

Social Media How To HootSuite Discount 145

Sprout Social

MARCH 12, 2020

Use this toolkit packed with templates, cheat sheets and guides to help you cleanse and harness your social data, so you can push your strategy forward. It’s an immediately reactive strategy and enables you to hear all kinds of talk about your brand: reviews, product questions and even service complaints. Build data-backed strategies

Data 101

Data Skills Meme Social Media Management 101

Saying It Social

JUNE 16, 2010

New Service #1: ‘How to Use LinkedIn: Setting up a Profile and Beyond’ Webinar At Saying It Social we acknowledge that LinkedIn is one of the most important social networking sites for business. eMarketer reports that consumers force retailers to adopt social strategy. You get the idea. if yes, please explain.

Social Networking 124

Social Networking StumbleUpon LinkedIn Digg 124