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How to Use Instagram to Expand Business Reach

Rebekah Radice

Create a schedule that easily integrates into your current social media strategy. Just as with any social network, it doesn’t do you any good to post and run. Don’t live in a social media silo. Use your other social networks to share what’s happening on Instagram. What do I mean by this?

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How to Get on the Instagram Explore Page

Sprout Social

In the world of social media marketing, the Instagram Explore page is like snagging a spot on prime-time TV or a billboard on your target customer’s commute. That means that you instantly expand your potential market. It’s no surprise that social media is all about being “social”. Related Articles.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. But, it’s the online equivalent of HBO – important more because of who uses it and the media’s infatuation with it, rather than the actual size and impact of its audience.

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6 Creative Social Media Tactics to Produce Better Content

Sprout Social

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. As a rule of thumb, you should avoid gimmicks and cheesy marketing ploys.

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10 Instagram Best Practices You Should Be Following in 2020

Hootsuite

This year, competition for Instagram users’ attention and loyalty will only grow more intense. Shoppable content is a must for Instagram marketers. Based on our annual survey of more than 3,000 marketers for our Social Media Trends 2020 report , 44% indicated that “driving conversions” is the #1 aim of their social media efforts. .

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Social media is a constantly evolving field. It can be difficult to keep up with all the new social media definitions that seem to emerge almost every month. That’s why we’ve created this comprehensive glossary of social media terms. How to Use Twitter Analytics: The Complete Guide for Marketers.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. Recently, I had the good fortune of hosting the weekly #socialmedia chat (Tuesdays 9am Pacific) where social media types congregate on Twitter and answer three questions posed by the host.