Techipedia: Tamar Weinberg

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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on. Foursquare!

Industry 231
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What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

Around that time, though, I noticed that TLC was promoting Foursquare as Facebook within their TV programs. On multiple occasions, I noticed an overlay during their episodes that encouraged users to follow them on Foursquare with a link to a Facebook.com address. Five days later, their Twitter account remained silent.

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Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Since I can’t read everything written by the Internet Marketing community, I ask my Twitter and Facebook followers for their own recommendations. Growing Your Business: 5 Tips from the Founder of Foursquare (Mashable): Dennis Crowley knows his stuff, and he’s given some good and creative tips to build visibility to his business.

Marketing 279
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How to Spice up Your Social Media Strategy in 2011

Techipedia: Tamar Weinberg

Foursquare.com — Use Foursquare specials for repeat visitors. For example, you might have launched a Twitter account hoping it would drive tons of customers to your e-commerce site quickly. When we hear the phrase “social media&# we tend to think of the Web and sites like Facebook, Twitter, and Digg. Go Offline.

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Best Internet Marketing Posts of 2009

Techipedia: Tamar Weinberg

Like last year, I enlisted in help from my followers on Twitter, many of whom gave me some great posts to add to this list. David Armano suggests to study out the candidate first; they shouldn’t just be focused on Twitter, for example. Every year, I can only read so many articles. It’s definitely a worthwhile read.

Marketing 265
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Social Media Strategy from A to Z » Techipedia | Tamar Weinberg

Techipedia: Tamar Weinberg

FourSquare, Gowalla, Loopt, and other location-aware services are social networks, unifying real connections. Focusing solely on social media might be nice, but your marketing reach should be a little more extensive than focusing on Twitter and Facebook. Effective use means more business. Engagement. It’s not enough to broadcast.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

9 Ways to Start a New Local Business Using Facebook, Twitter, Groupon, and Google : These easy (and mostly affordable steps) can put your local business on the map. Also, the more Twitter followers you have, the better you will fare as well in leads. 50 Kloutless Ways to Get Value from Twitter : …or any social network, really.

Marketing 264