Convince & Convert

AUGUST 2, 2010

If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. I’ve worked with this team before on the Social Media Success Summit earlier this year. It will change the way you think about Facebook for business.

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Facebook Social CRM Consultant MySpace 122

Convince & Convert

JULY 28, 2010

Here are some tips to help you uncover the transactional or informational rough edges that you can smooth using the sandpaper of good, relevant content: Ask your customer service team. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. It's a win, win, win.

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Social Media Strategy Consultant B2B 150

Convince & Convert

MARCH 3, 2010

Combined with the new geo-targeted social interaction tools like Foursquare and Gowalla, and the just over the horizon technology of QR codes , social graph portability and the “site-less&# Web (as Paul Gillin calls it ) is an area that smart agencies need to know now. I may steal this.

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Social Media Strategy CoTweet CoTweet 122

Convince & Convert

MARCH 22, 2010

I believe this will be the most comprehensive, useful collection of Webinars (education in your jammies rules) ever compiled about social media. This program is being produced by Mike Stelzner, who runs the successful Social Media Examiner site (where I write monthly).

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Price Social CRM Social Media Consultant 108

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

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Social Media Strategy Influencer Case Study 129

Convince & Convert

JUNE 8, 2010

Opportunities Via Geography Recently, I was in downtown Flagstaff (where I live) and used Foursquare to check-in at a local restaurant. That type of rifle shot, competitive marketing would be unthinkable in the “real world&# , but it happens every minute of every day on Foursquare. That’s the Opportunity Economy at work.

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Social Media Foursquare Consultant Airlines 129

Convince & Convert

JUNE 3, 2010

It’s making social content sharing more fun. Ask a newly-minted Foursquare mayor how they feel about it. Of these trends, the biggest is the embedding of services into online infrastructure, because the line of demarcation between your website and our social networks is going to get very fuzzy over the next few years.

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Social Media Strategy Consultant Social CRM 110