Convince & Convert

NOVEMBER 29, 2011

Your speed in answering the social media telephone is no different. Social media is unique in that businesses are using the exact same tools and playbook that customers are using in their own lives. This creates a problem even bigger than speed. Shared Tools Equals Less Patience.

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Social Media Foursquare Sports Fashion 127

Convince & Convert

MAY 26, 2010

What you’re doing on Twitter isn’t a social media strategy, it’s a tools strategy. First, figure out how you’re going to be social, and then worry about how you’re going to do social. Create a social media steering group (cross-functional) for your company. Stelzner on Vimeo.

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Social Media Consultant Video Strategy 135

Convince & Convert

JANUARY 26, 2011

Social media and its impact on business only exists because of the larger trend of customer information and consequent choice making. But now, thanks to the advent of the Web, and then social media, everyone is an informed consumer. Social media will travel the same path. It’s an incredible gift.

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Press Release Foursquare Social Media Travel 145

Convince & Convert

SEPTEMBER 21, 2010

Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. Also, at my social media speaking engagements hither and yon I’m often asked what tools I use. So, I took a personal inventory and created this overview of the 39 social media tools I use daily.

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

JUNE 8, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Are You Ready for the Opportunity Economy?

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Social Media Foursquare Consultant Airlines 129

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

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Foursquare Analysis Consultant Mobile 152

Techipedia: Tamar Weinberg

JUNE 23, 2010

It’s how social networks are intended to be used. I’ve briefly touched upon a huge pet peeve of mine in my social media etiquette handbook , saying that you should use your real name and not represent anyone (or anything) else. Even social media “purists&# aren’t really that pure.

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Facebook SEO Policies Groups 268