Direct Marketing Observations

MARCH 23, 2010

Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. Sure I’ll talk about and use Gowalla and Foursquare, but that doesn’t mean that Twitter is no longer relevant though.

Twitter 180

Twitter Microblogging Foursquare SEO 180

Direct Marketing Observations

APRIL 26, 2011

To adress and fold in what Foursquare, Gowalla, Loopt and others had accomplished. When Facebook sees what users “like and do&# in social networks, they quickly incorporate those features into it’s own network. Remember when Facebook changed it’s wall into a virtual Twitter feed of your Friend’s activities?

Twitter 183

Twitter Facebook API Foursquare 183

Direct Marketing Observations

MARCH 16, 2010

18) When someone asked you about Gowalla and Foursquare you looked at them like this… Share this Post. 14) Social media is dead anyways. 15) You hate creating content and no one was coming to the blog. 16) Social Media ROI isn’t important. 17) It doesn’t work.

Social Media 173

Social Media Real Estate Foursquare Case Study 173

Direct Marketing Observations

DECEMBER 14, 2010

or Foursquare ?Are So let me ask you something. As we head into 2011, are you cool with giving up snippets of your personal data for the sake of playing Farmville? Or being part of Groupon ? Are you comfortable with that? Are you truly prepared for radical transparency? I’m not sure I am just yet.

Social Media 166

Social Media Privacy Foursquare Policies 166

Direct Marketing Observations

MAY 10, 2011

Taken a step further if you were to look at Gowalla and Foursquare , and why they are/were successful-it’s based on the notion of a reward system-earning badges for “checking in”. But I digress with this parting question.

Badge 171

Badge Social Networking Foursquare Organization 171