Five Ways Marketers Should Use Foursquare
JULY 18, 2012
pulled out my phone to check in to the location on Foursquare (I’m obsessed with becoming the Mayor at all of our local businesses) and lo and behold there was a notice that, if we ate at Schuba’s (and checked in), we’d get 15 percent off our food order. Foursquare is Changing. The point is, the use of Foursquare is changing. Foursquare Uses for Marketers.
HOW TO: Properly Use Badges to Engage Customers
AUGUST 20, 2011
INFOGRAPHIC] 44 HP Tablet: How to Find a Deeply Discounted HP TouchPad 26 HOW TO: Properly Use Badges To Engage Customers August 19, 2011 by Gabe Zichermann 14 Share on Tumblr email share Share on Tumblr email share Gabe Zichermann is the chair of the upcoming Gamification Summit NYC (9/15-16, 2011), where industry leaders will gather to share knowledge and insight. “Badges?
Why Foursquare and I Split Up
JULY 29, 2014
After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. ” “I never used Foursquare to find places; I used and still use Yelp.” ” “I used Foursquare for the function that is now on Swarm. But considering I have more local and regional friends on Facebook than on Swarm; my productivity will increase by using Facebook than Foursquare.” ” Citing privacy concerns, I initially deleted my Foursquare account in October 2010. want one app.” Thanks for reading.
Foursquare - HBO Tie-Up is Brilliant
Social Media Marketing
JUNE 4, 2013
But the latest iteration is pure genius on the part of HBO and Foursquare. Here you can see the rankings of each, as well as the ice cream shops'' badges as they are referred to as "Houses" in Game of Thrones parlance. foursquare Marketing #GameofCones is coming. And our prediction is that it''s going to be huge. What''s the Iron Cone, you ask? Here''s how they are described.
Happy Groundhog Day, Grab your Foursquare Badge
FEBRUARY 1, 2012
For the second straight year, you can celebrate the day with a foursquare. badge. You heard me you can get your hands on your very own Groundhog Day badge. All you have to do is follow VisitPA on foursquare and then according to Aboutfoursquare , check into any venue with the word “groundhog” in it and you will get the swanky badge commemorating the day.
Social media training on Foursquare Google Plus Pinterest Facebook Training for June and July 2012
JUNE 11, 2012
Here are some social media courses for you (or perhaps, for someone you know) for June and July. A hands on, practical computer class on Google Plus ( half day ) and some short 2 hour howto sessions ( demonstration ) on Pinterest Foursquare and Facebook Timeline for Business. Foursquare Social Media Marketing Workshop. Google Plus Business Page training and computer workshop.
Enterprise 2.0: social scorecard and social media karma
JUNE 16, 2010
Rewarding badges and points systems on your intranet – social scorecards – could be the turning point for turning your enterprise 2.0 Foursquare becomes Social Work and all the better for it. Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet. Badges for no missed sick days would be a good start.
Guess Who is Back on Foursquare
DECEMBER 18, 2011
Citing privacy concerns and not wanting strangers to know where I was every moment I checked in to a location, I deleted my Foursquare account 14 months ago. Forrester Research recently surveyed 37,000 mobile users and in its report issued this month, a mere 2% of those users had Foursquare accounts. To what extent do geography and demography play a part in Foursquare users and companies? Foursquare may not be mainstream but its users are having a fun time with it. People like merit badges such as that of Mayor if checking into a location more than anyone else.
Stand By for a Foursquare Superuser
NOVEMBER 25, 2009
Perhaps it doesn’t deserve the status of a combat fighter pilot, but Foursquare has upgraded me to “Superuser status, which means: “you gain the ability to edit our venue database (fixing incorrect addresses, suggesting duplicate venues, marking places as “closed , matching venues with their Twitter accounts). In the future, you may unlock additional Superuser powers that let you merge venues and (ah, someday!) create new badges.. The creators of Foursquare are tapping into basic human behavior. have to admit that I was excited about this.
The Reality Behind the Check-In Hype [infographic]
MAY 20, 2011
Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. Now approaching a year after the launch of Places, we have found this infographic, which is taking a reality check on the state of location based services focusing on Foursquare and Facebook Places. Foursquare Teams Up with American Express.
Facebook About to Drop a Bomb on Foursquare?
MARCH 26, 2010
Unlocking the value of Foursquare « The Cube
JANUARY 28, 2010
Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Unlocking the value of Foursquare 28/01/2010 tags: Foursquare , Gowalla , location based social netoworking apps by Gemma Went For those of you not yet using Foursquare and other location based social networking apps, the presentation below from 22 Squared gives you a bit of background on what it’s all about. I’ve been trying out both Foursquare and Gowalla for a little while and can see great potential for brands using them in the future. Well done so far. what a year!
Gamification: Why Play?
JUNE 19, 2012
The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Take Foursquare as an example. Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard.
Foursquare Review: Why You Should Check In
JANUARY 8, 2011
Well, that’s the basic premise behind Foursquare. Foursquare is a social networking website that works off the location of its users. Keeping up with the whereabouts of your friends has never been easier than with Foursquare. After logging into a Foursquare account, people can check-in at different venues either from a computer, laptop, or mobile device. Digg this!
What if there was a sex version of foursquare?
FEBRUARY 5, 2011
This is a great video from the folks at CollegeHumor.com, while its not real, it can be applied to the mindless quest that many of us have towards collecting badges on foursquare. Geolocation foursquare geolocation humor sex
3 Ways Mobile Apps Can Reward Customer Loyalty
The Realtime Report
SEPTEMBER 3, 2012
Apps such as Punch Tab reward users for re-posting information, sales and purchases on Facebook with points for earning discounts and icons called “badges.”. Foursquare Mobile Loyalty allows businesses to offer rewards to customers when they “check in” at their location. This is a guest post by Anita Brady, the President of 123Print. These are examples of loyalty apps. Earn Points.
Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source
The Realtime Report
AUGUST 16, 2012
million social media followers across Twitter, Facebook, Google+, Foursquare. Social Media Case Studies Social Media Statistics 2012 Olympics Facebook Foursquare London 2012 London2012.com mobile olympics Tumblr Twitter YoutubeA new compilation of stats from the 2012 Olympic Games reveals that 60% of visits to the official London 2012 Games website and apps came from mobile devices.
The Gamification of News
Social Media Marketing
JULY 16, 2011
This week Google announced the launch of their Google News Badges. Edition of Google News now lets you collect private, sharable badges for your favorite topics. The more articles you read on Google News, the more your badges level up: you can reach Bronze, Silver, Gold, Platinum, and finally Ultimate. Keep your badges to yourself, or show them off to your friends.
MingleBird – The Next Big Thing?
MARCH 1, 2011
believe the last application (not being an actual game) to come out of this triangle that has turned big is LBS applications like Foursquare and Gowalla , with a call for human interaction, a game design to win mayor ships, badges etc – and all powered through your mobile. Social Media application Foursquare game design Gowalla introductions MingleBird Mobile mobile socializing application model social triangleTweet All eyes on future development of success stories for application development lies within a triangle – the touch points of Social – Mobile – Game Design.
Ignore Foursquare at Your Peril - An Analysis of Potential.
Convince & Convert
APRIL 7, 2010
Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. But, if you are a business with a physical location (or you have clients that fit that bill) you need to pay attention to how Foursquare and geo-location can help you – and it can. This is interesting, because isn’t the whole point of Foursquare to only connect with people you actually know? create their own badges etc?)
Foursquare and The New York Times Archive Would Be a Great Match
FEBRUARY 9, 2010
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Foursquare and The New York Times Archive Would Be a Great Match by Adam Sherk on February 9, 2010 Now that Foursquare is all the rage (or the bane of existence if you don’t like all those check-in and badge tweets invading your Twitter stream) news sites are looking at how best to leverage location-based social networks.
Roskilde Festival is on Foursquare
JULY 5, 2010
Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival. The festival had its own Foursquare profile and had added tips for the different stages.
Local Business Offers Up Foursquare Special
Freelance Social Media
JUNE 9, 2010
Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Local Business Offers Up Foursquare Special by Justin on June 9, 2010 Last week, I wrote about Foursquare’s widespread growth and how some organizations are trying to utilize the location based social network. The Sandbar recently announced its very own Foursquare special.
6 Ways Web Check-ins Can Benefit Your Brand
Convince & Convert
DECEMBER 22, 2010
Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Sure, Foursquare has 5 million users at last count, but as you read this sentence there are billions of Web users. And it’s a lot more than just giving out some badges. Badging for the sake of badging is wasteful and annoying. Loyalty. Link Link Link.
Intro to Foursquare, Brightkite & Location-Based Social Media
NOVEMBER 4, 2009
That doesn’t mean all of these phones will run Foursquare , Brightkite or any other popular location-based application. Foursquare, for example, runs only on iPhone and Android, though other versions are under development. Brightkite is the first location-based application I used. I use Brightkite and Foursquare on my iPhone, so I am describing the applications from this standpoint.
I Don't Care Where. You. Are. Right. Now. | Almost Savvy
MARCH 31, 2010
If I wanted to know these things, we’d be connected on Foursquare so I could follow along as you cruise through town going to meetings and running errands. For each stop in your day, you check-in with Foursquare , Gowalla , Brightkite , Loopt , Whrrl and others. agree, some people can over share, and the is a badge for that! Right. We need to have a word. Stop it. Right.
How Businesses like Sylvan Learning Center and Computer Explorers.
Saying It Social
JUNE 22, 2010
Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). Why not make “checking-in on Foursquare part of the routine? Does your business implement Foursquare deals?
Mashable Summit and Foursquare Dennis Crowley
JUNE 8, 2010
Foursquare announces new World Cup partnership with CNN. Foursquare cofounder Dennis Crowley on live at the moment. BTW they’ve left secret locations for people to find badges around the world, for the World Cup. AJ Bombers sold 30% more burgers through a Foursquare special. This is not a post on Foursquare – what it is etc, – but some of the discussions in the live stream have revealed nuggets. Foursquare already have revenue! Mashable Summit and Foursquare Dennis Crowley is a post from: Laurel Papworth- Social Network Strategy.
Four Challenges Facing Location-Based Services | Spin Sucks
SEPTEMBER 1, 2010
Despite the incessant buzz in the marketing industry surrounding Foursquare and Facebook Places , I see four major challenges facing location-based services. While few, if any, cases of “Foursquare burglary” have surfaced thus far, I think this is a valid point. So let me be completely candid here: Those early months where I got lots of points and badges for doing things were AWESOME.
Foursquare Gowalla and Yelp Oh'My
APRIL 13, 2010
Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Foursquare Gowalla and Yelp Oh’My I’ve become obsessed with location based applications for my iPhone. Foursquare caught my attention a year ago when most of my network that attended SXSW started updating their profiles with their locations all over Austin. More up to par with foursquare and Gowalla.
Monday’s 5 Social Media Must-Reads
AUGUST 29, 2011
By Ian Paul That idea is very different from the Foursquare model where you check in to let your friends know where you are, gain local deals and win Foursquare mayorships and badges. Below are 5 social media must-reads that we wouldn’t want you to miss. 10 ways to use psychology to lure web customers. The Ultimate Cheat Sheet for Mastering LinkedIn.
The Over Commercialization of GeoSocial
DECEMBER 5, 2010
Foursquare even offers the Holiday Hero badge in conjunction with Radioshack, a 20% discount for mobile courage. But the deals highlight a larger problem, which is a flat (even shrinking) geosocial marketplace according to Pew Internet , with Foursquare and Gowalla showing flat usage during the second half of the year. After so many badges, the game element loses its interest.
Geo-Location Marketing | Spin Sucks
JULY 22, 2010
It’s getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. Cross-Platform Marketing One of the cool things about Foursquare is the ability to offer specials to folks who check in at your place.
But will Santa check in with Facebook, Foursquare or Gowalla?
The Way of the Web
DECEMBER 2, 2010
He doesn’t appear to be using mobile location services like Foursquare and Gowalla yet, which is a bit of a shame, as he’d probably rack up plenty of badges over the Christmas period… Funny christmas eve geo-location norad santa claus www.noradsanta.orgIf you have concerns about location services and privacy, then spare a thought for poor old Santa. Since 1955 he’s had the North American Aerospace Defence Command (NORAD) tracking his flights around the world on Christmas Eve, and since 2004 he’s also had Google keeping tabs on his whereabouts.
8 ways to deal with negative comments in online communities
APRIL 26, 2011
When Foursquare users were being called “douchebags for updating their Facebook and Twitter status with their location, Foursquare brought out a much sought-after badge called… you guessed it… the Douchebag badge. wonder if banks will create a Skinflint Miser badge or if you can earn a Road Hog badge from the Department of Motor Vehicles?
Breaking Out of Social Disclosure Jail With CMP.LY
Convince & Convert
MARCH 3, 2011
badges. According to CMP.LY CEO Tom Chernaik , the company has an array of new features just around the corner, including visual disclosure badges to insert into blog posts. Brands will also be able to create custom badges for their programs , the way they can create special badges in FourSquare and Gowalla. Probably you too.). Enter CMP.LY. link). links work).
Private Eyes Are Watching You: Twitter Oversharing and Its Bizarre.
MARCH 9, 2010
Did you just check in on Foursquare? Now before I go any further, let me just explain what Foursquare is in case you don’t know. Depending on how you have your account set up, the app will post your global position on Facebook, Twitter, Foursquare or all three. So back to the story, already in progress: Me: Yeah, I did [check into Foursquare] …who is this?
22 Twitter revenue streams – monetizing tweets
APRIL 13, 2010
Collectibles buy an account and get special badges like the Pro badge above. Or Foursquare style reward badges – most retweeted, most linked. Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? Two, how can Twitter make money? 20 million?
The Voice of the Social Employee Inside the Firewall
Direct Marketing Observations
MAY 10, 2011
Taken a step further if you were to look at Gowalla and Foursquare , and why they are/were successful-it’s based on the notion of a reward system-earning badges for “checking in”. In doing some recent research and “listening” to the voice of the customer lately on behalf of clients, it dawned on me that we really don’t talk much about the “voice of the employee”. Right?
Mobile Necessary Now for Brand Relevancy
MARCH 15, 2011
It’s no secret that location based services have seen growth slow , in large part because the gaming and badging features have a limited entertainment experience. Both platforms are highly dynamic in the sense that they allow for social activity in ways that neither Gowalla or Foursquare offer. Pre-order Geoff Livingston’s Welcome to the Fifth Estate today!
Best Internet Marketing Posts of 2010
Techipedia: Tamar Weinberg
JANUARY 5, 2011
Growing Your Business: 5 Tips from the Founder of Foursquare (Mashable): Dennis Crowley knows his stuff, and he’s given some good and creative tips to build visibility to his business. Hey, Foursquare was pretty small once! Case Study: How to Use Foursquare to Draw a Crowd Into Your Restaurant (Steffan Antonas): An orchestrated Foursquare meetup meets its match.
Create a World-Class Online Community for Your Business
JANUARY 26, 2011
Reward Members in Pixels, Not Pennies If Foursquare has taught us anything, it’s that people will do a lot for a little digital recognition. Making a leader board, developing badges, or another effort to reward participation with recognition in the community will be an important component of a world-class community. 8. Have an account? Nothing coming to mind immediately?
The Unwritten Rule on Talking About Clients
MAY 15, 2011
In recent years, social media has changed that with some personalities flashing their client rosters in updates and blog posts like Foursquare badges. Image by Hamed Saber. The Burson Marstellar Facebook fiasco brings up an important issue: Talking about your clients publicly. Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media for smeering Google. Beyond the substantial ethics issues at hand , Burson crossed another line, which is talking about its clients in a negative light.