Trending Sources

Five Ways Marketers Should Use Foursquare

Spin Sucks

I pulled out my phone to check in to the location on Foursquare (I’m obsessed with becoming the Mayor at all of our local businesses) and lo and behold there was a notice that, if we ate at Schuba’s (and checked in), we’d get 15 percent off our food order. Foursquare is Changing. The point is, the use of Foursquare is changing. Foursquare Uses for Marketers.

HOW TO: Properly Use Badges to Engage Customers

INFOGRAPHIC] 44 HP Tablet: How to Find a Deeply Discounted HP TouchPad 26 HOW TO: Properly Use Badges To Engage Customers August 19, 2011 by Gabe Zichermann 14 Share on Tumblr email share Share on Tumblr email share Gabe Zichermann is the chair of the upcoming Gamification Summit NYC (9/15-16, 2011), where industry leaders will gather to share knowledge and insight. “Badges?

Badge 62

Foursquare - HBO Tie-Up is Brilliant

Social Media Marketing

But the latest iteration is pure genius on the part of HBO and Foursquare. Here you can see the rankings of each, as well as the ice cream shops'' badges as they are referred to as "Houses" in Game of Thrones parlance. foursquare Marketing #GameofCones is coming. And our prediction is that it''s going to be huge. What''s the Iron Cone, you ask? Here''s how they are described.

Why Foursquare and I Split Up

Ari Herzog

After 2,240 check-ins, 669 photos, 106 tips, 46 badges, and 21 mayorships, I deleted my Foursquare account. ” “I never used Foursquare to find places; I used and still use Yelp.” ” “I used Foursquare for the function that is now on Swarm. But considering I have more local and regional friends on Facebook than on Swarm; my productivity will increase by using Facebook than Foursquare.” ” Citing privacy concerns, I initially deleted my Foursquare account in October 2010. I don’t want two apps. I want one app.”

Happy Groundhog Day, Grab your Foursquare Badge

Jeff Esposito

For the second straight year, you can celebrate the day with a foursquare. badge. You heard me you can get your hands on your very own Groundhog Day badge. All you have to do is follow VisitPA on foursquare and then according to Aboutfoursquare , check into any venue with the word “groundhog” in it and you will get the swanky badge commemorating the day.

Unlocking the value of Foursquare « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Unlocking the value of Foursquare 28/01/2010 tags: Foursquare , Gowalla , location based social netoworking apps by Gemma Went For those of you not yet using Foursquare and other location based social networking apps, the presentation below from 22 Squared gives you a bit of background on what it’s all about. I’ve been trying out both Foursquare and Gowalla for a little while and can see great potential for brands using them in the future. Well done so far. what a year!

Foursquare Review: Why You Should Check In

Bill Hartzer

Well, that’s the basic premise behind Foursquare. Foursquare is a social networking website that works off the location of its users. Keeping up with the whereabouts of your friends has never been easier than with Foursquare. After logging into a Foursquare account, people can check-in at different venues either from a computer, laptop, or mobile device. Digg this!

The Reality Behind the Check-In Hype [infographic]


Tweet About a year ago location based services (LBS) such as Foursquare , Gowalla was announced as the new big thing in digital and social media. Now approaching a year after the launch of Places, we have found this infographic, which is taking a reality check on the state of location based services focusing on Foursquare and Facebook Places. Foursquare Teams Up with American Express.

Badge 65

Gamification: Why Play?


The post contained an infographic that predicted the most popular online activity and trend of the future to be location-based services such as Foursquare and Facebook Places. Take Foursquare as an example. Users can claim mayorships, unlock badges, receive special offers and rewards such as discounts to specific retailers while also competing against friends via a leaderboard.

Badge 77

3 Ways Mobile Apps Can Reward Customer Loyalty

The Realtime Report

Apps such as Punch Tab reward users for re-posting information, sales and purchases on Facebook with points for earning discounts and icons called “badges.”. Foursquare Mobile Loyalty allows businesses to offer rewards to customers when they “check in” at their location. This is a guest post by Anita Brady, the President of 123Print. These are examples of loyalty apps. Earn Points.

What if there was a sex version of foursquare?

Jeff Esposito

This is a great video from the folks at, while its not real, it can be applied to the mindless quest that many of us have towards collecting badges on foursquare. Geolocation foursquare geolocation humor sex

The Gamification of News

Social Media Marketing

This week Google announced the launch of their Google News Badges. Edition of Google News now lets you collect private, sharable badges for your favorite topics. The more articles you read on Google News, the more your badges level up: you can reach Bronze, Silver, Gold, Platinum, and finally Ultimate. Keep your badges to yourself, or show them off to your friends.

News 61

Realtime Olympics: 60% of London 2012 Visits Came Via Mobile; Facebook Was 2nd Highest Traffic Source

The Realtime Report

million social media followers across Twitter, Facebook, Google+, Foursquare. The 2012 Olympics also saw solid engagement on location-based services, with 60,000 fans on Foursquare and check-ins from 120 countries to Olympic and Torch Relay badges on the geo-location platform. The organization counted 4.7 Creating a Realtime Experience Around the Digital Games.

Foursquare and The New York Times Archive Would Be a Great Match

Adam Sherk

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Foursquare and The New York Times Archive Would Be a Great Match by Adam Sherk on February 9, 2010 Now that Foursquare is all the rage (or the bane of existence if you don’t like all those check-in and badge tweets invading your Twitter stream) news sites are looking at how best to leverage location-based social networks.

MingleBird – The Next Big Thing?


I believe the last application (not being an actual game) to come out of this triangle that has turned big is LBS applications like Foursquare and Gowalla , with a call for human interaction, a game design to win mayor ships, badges etc – and all powered through your mobile. Social Media application Foursquare game design Gowalla introductions MingleBird Mobile mobile socializing application model social triangleTweet All eyes on future development of success stories for application development lies within a triangle – the touch points of Social – Mobile – Game Design.

Badge 40

Local Business Offers Up Foursquare Special

Freelance Social Media

Social Links Freelance Social Media Social Media Tips and Marketing Blog Home About Contact Subscribe Local Business Offers Up Foursquare Special by Justin on June 9, 2010 Last week, I wrote about Foursquare’s widespread growth and how some organizations are trying to utilize the location based social network. The Sandbar recently announced its very own Foursquare special.

The Real Pokémon Go Business Lessons

Geoff Livingston

This reminds me of when Foursquare first broke onto the scene. Smart businesses and nonprofits leveraged the platform and created badges, mayoral contests and more to attract social media friendly customers. Marketing facebook FourSquare go learned lessons marketing Niantic pokemon success twitterPokémon Go is the hottest thing to hit the Internet since SnapChat.

Badge 14

Roskilde Festival is on Foursquare


Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Defining a Strategy To Use Content In B2B Marketing Meet The Founder of The Bees Awards » Roskilde Festival is on Foursquare Posted by Anne Herngaard Jul 5th, 2010 Tweet I’ve been attending Roskilde Festival. The festival had its own Foursquare profile and had added tips for the different stages.

6 Ways Web Check-ins Can Benefit Your Brand

Convince & Convert

Whether it’s big players like Foursquare inking a new loyalty rewards program with Pepsi, or niche developers like Untappd , addressing the beer drinking vertical with a mobile application that let’s you spread the word about the particular brew you are sipping upon, check-ins are on fire. Sure, Foursquare has 5 million users at last count, but as you read this sentence there are billions of Web users. And it’s a lot more than just giving out some badges. Badging for the sake of badging is wasteful and annoying. Loyalty. A New Revenue Model.

Stand By for a Foursquare Superuser


Perhaps it doesn’t deserve the status of a combat fighter pilot, but Foursquare has upgraded me to “Superuser&# status, which means: “you gain the ability to edit our venue database (fixing incorrect addresses, suggesting duplicate venues, marking places as “closed&# , matching venues with their Twitter accounts). create new badges.&#. The creators of Foursquare are tapping into basic human behavior. Foursquare plays to both of these, and many others. Each “Badge&# collected along the way creates a sense of accomplishment.

Intro to Foursquare, Brightkite & Location-Based Social Media


That doesn’t mean all of these phones will run Foursquare , Brightkite or any other popular location-based application. Foursquare, for example, runs only on iPhone and Android, though other versions are under development. I use Brightkite and Foursquare on my iPhone, so I am describing the applications from this standpoint. Foursquare. How Does It Know Where I Am?

Facebook About to Drop a Bomb on Foursquare?


Some think this might mean the end for standalone location-based services like Foursquare and Brightkite. Experts ” have recently placed Foursquare valuations in the $50M to $70M range. I think this is low, and I also think it is too soon for Foursquare to sell. Brightkite, an early leader in location-based apps, is trailing Foursquare, Gowalla and others in terms of user excitement and online coverage, and recently introduced , the Friendfeed of check-in apps that lets you check-in once to update all of your location-based services. I don’t think so.

Mashable Summit and Foursquare Dennis Crowley

Laurel Papworth

Foursquare announces new World Cup partnership with CNN. Foursquare cofounder Dennis Crowley on live at the moment. BTW they’ve left secret locations for people to find badges around the world, for the World Cup. AJ Bombers sold 30% more burgers through a Foursquare special. This is not a post on Foursquare – what it is etc, – but some of the discussions in the live stream have revealed nuggets. Foursquare already have revenue! Mashable Summit and Foursquare Dennis Crowley is a post from: Laurel Papworth- Social Network Strategy.

How Businesses like Sylvan Learning Center and Computer Explorers.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How Businesses like Sylvan Learning Center and Computer Explorers Can Use Foursquare Depending on where you live you may be seeing more and more businesses advertising that they participate in Foursquare. Foursquare awards points and badges when users check-in at locations (check-ins can be done via a mobile phone with internet access or a computer). Why not make “checking-in&# on Foursquare part of the routine? Does your business implement Foursquare deals?

I Don't Care Where. You. Are. Right. Now. | Almost Savvy

Almost Savvy

If I wanted to know these things, we’d be connected on Foursquare so I could follow along as you cruise through town going to meetings and running errands. For each stop in your day, you check-in with Foursquare , Gowalla , Brightkite , Loopt , Whrrl and others. No badge, no mayorship, no virtual prize, no free sandwich is worth it. Right. We need to have a word. Stop it.

Badge 110

Foursquare Gowalla and Yelp Oh'My

Koka Sexton

Koka Sexton dot Com Home About Koka Contact Twitter FULL RSS Foursquare Gowalla and Yelp Oh’My I’ve become obsessed with location based applications for my iPhone. Foursquare caught my attention a year ago when most of my network that attended SXSW started updating their profiles with their locations all over Austin. More up to par with foursquare and Gowalla.

Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Ignore Foursquare at Your Peril – An Analysis of Potential April 7th, 2010 |Written By: Jay Baer | View Comments Tweet Are you too dismissive of Foursquare (as well as Gowalla and the other geo-location apps)? create their own badges etc?) Foursquare and Gowalla are evolving quickly.

But will Santa check in with Facebook, Foursquare or Gowalla?

The Way of the Web

He doesn’t appear to be using mobile location services like Foursquare and Gowalla yet, which is a bit of a shame, as he’d probably rack up plenty of badges over the Christmas period… Funny christmas eve geo-location norad santa claus www.noradsanta.orgIf you have concerns about location services and privacy, then spare a thought for poor old Santa. Since 1955 he’s had the North American Aerospace Defence Command (NORAD) tracking his flights around the world on Christmas Eve, and since 2004 he’s also had Google keeping tabs on his whereabouts.

8 ways to deal with negative comments in online communities

Laurel Papworth

When Foursquare users were being called “douchebags&# for updating their Facebook and Twitter status with their location, Foursquare brought out a much sought-after badge called… you guessed it… the Douchebag badge. I wonder if banks will create a Skinflint Miser badge or if you can earn a Road Hog badge from the Department of Motor Vehicles?

Breaking Out of Social Disclosure Jail With CMP.LY

Convince & Convert

badges. CEO Tom Chernaik , the company has an array of new features just around the corner, including visual disclosure badges to insert into blog posts. Brands will also be able to create custom badges for their programs , the way they can create special badges in FourSquare and Gowalla. The sliding scale is based on customization of badges, and API access.

Badge 17

Monday’s 5 Social Media Must-Reads


By Ian Paul That idea is very different from the Foursquare model where you check in to let your friends know where you are, gain local deals and win Foursquare mayorships and badges. Below are 5 social media must-reads that we wouldn’t want you to miss. 10 ways to use psychology to lure web customers. The Ultimate Cheat Sheet for Mastering LinkedIn.

Badge 22

22 Twitter revenue streams – monetizing tweets

Laurel Papworth

Collectibles buy an account and get special badges like the Pro badge above. Or Foursquare style reward badges – most retweeted, most linked. Whenever I present or give classes on monetizing social networks and online communities people usually have two questions. One, should we monetize other people’s activity? Two, how can Twitter make money? 20 million?

API 45

Mobile Necessary Now for Brand Relevancy

Geoff Livingston

It’s no secret that location based services have seen growth slow , in large part because the gaming and badging features have a limited entertainment experience. Both platforms are highly dynamic in the sense that they allow for social activity in ways that neither Gowalla or Foursquare offer. Pre-order Geoff Livingston’s Welcome to the Fifth Estate today!

Four Challenges Facing Location-Based Services | Spin Sucks

Spin Sucks

Despite the incessant buzz in the marketing industry surrounding Foursquare and Facebook Places , I see four major challenges facing location-based services. While few, if any, cases of “Foursquare burglary” have surfaced thus far, I think this is a valid point. 3) Metropolitan/urban design – Foursquare was created to help people find their friends in Manhattan. A lot.

The Voice of the Social Employee Inside the Firewall

Direct Marketing Observations

Taken a step further if you were to look at Gowalla and Foursquare , and why they are/were successful-it’s based on the notion of a reward system-earning badges for “checking in”. In doing some recent research and “listening” to the voice of the customer lately on behalf of clients, it dawned on me that we really don’t talk much about the “voice of the employee”. Right?

Badge 46

Best Internet Marketing Posts of 2010

Techipedia: Tamar Weinberg

Growing Your Business: 5 Tips from the Founder of Foursquare (Mashable): Dennis Crowley knows his stuff, and he’s given some good and creative tips to build visibility to his business. Hey, Foursquare was pretty small once! Case Study: How to Use Foursquare to Draw a Crowd Into Your Restaurant (Steffan Antonas): An orchestrated Foursquare meetup meets its match.

Geo-Location Marketing | Spin Sucks

Spin Sucks

It’s getting a huge amount of buzz at the minute, as Twitter apps connect location tweets to its service, Foursquare is credited with Domino’s Pizza’s UK success and smartphone users get ready for augmented reality to guide their leisure time. Cross-Platform Marketing One of the cool things about Foursquare is the ability to offer specials to folks who check in at your place.

Create a World-Class Online Community for Your Business

Reward Members in Pixels, Not Pennies If Foursquare has taught us anything, it’s that people will do a lot for a little digital recognition. Making a leader board, developing badges, or another effort to reward participation with recognition in the community will be an important component of a world-class community. Have an account? Nothing coming to mind immediately? Mobile 2.0

Class 49

The Unwritten Rule on Talking About Clients

Geoff Livingston

In recent years, social media has changed that with some personalities flashing their client rosters in updates and blog posts like Foursquare badges. Image by Hamed Saber. The Burson Marstellar Facebook fiasco brings up an important issue: Talking about your clients publicly. Burson’s statement doesn’t cut the mustard for owning the issue, and seems to slough off responsibility on Facebook and the media for smeering Google. Beyond the substantial ethics issues at hand , Burson crossed another line, which is talking about its clients in a negative light.

Badge 21

How to Use Social Proof to Boost Conversions

Sprout Social

For local businesses that might mean Yelp, Google and FourSquare. The variation replaced that with a WOW badge, which was an award received from a well known business woman. It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Eight out of ten of the restaurants have people inside eating. The other two are completely empty.