Janet Fouts

JANUARY 4, 2011

Sure the big brands are using Facebook pages more than ever, but are they doing it for community or marketing? Of course they’re doing it for marketing. Users who like forums like to have long threaded discussions. People go there to relax, swap stories, play games and see pictures of their cousin’s kids.

Communities 136

Communities Forums Posterous SEO 136

Janet Fouts

FEBRUARY 11, 2013

Some CEO’s can’t create content either, and they let their marketing person do it for them. Others do everything from moderating forums and Facebook pages, T witter engagement and influencer outreach to creating e-books and blogging for the company. Is that content the real reflection of the brand and it’s value?

Communities 141

Communities Content Jive Meme 141

Janet Fouts

DECEMBER 14, 2011

Do a search on S ocial Mention to find blogs, forums, discussions on Twitter or other micro-blogs. Look for questions about features your customer base would like to see and be the first to bring it to market. What industry is your company in? Make your company look good. Be the go-to person for answers in your area of expertise.

Company 148

Company Social Media Policies Guidelines 148

Janet Fouts

SEPTEMBER 22, 2010

I use Objective Marketer extensively for clients to automate posts related to contests, speaking engagements, book signings, event announcements etc. If you are using social media for marketing then you don’t want to bury people with information all at once but feed it little by little in useful quantities.

Social Media 132

Social Media Alltop Tweetdeck HootSuite 132

Janet Fouts

DECEMBER 30, 2011

I follow almost 4,000 people on Twitter , over 1500 on Linkedin , and more on Facebook , Google+ , blogs , forums, a zillion social networks, wikis and more. By this I don’t mean you are constantly pushing out your marketing messaging and talking about business. You don’t have to do it all yourself.

HootSuite 123

HootSuite Bookmarklet Microblogging Forums 123

Janet Fouts

SEPTEMBER 5, 2014

With Google+ you can toss off a quick comment on a link you’ve shared and find thoughtful commentary building on it for days, in a threaded format just like Facebook and popular forums. But nobody uses Google+. Oh yeah, I hear that one a lot too. Here’s the thing. to an App or Website.

Google 175

Google Hashtag Journal Forums 175