Convince & Convert

MARCH 28, 2012

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Leveraging the “On Hold” Experience.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Leveraging the “On Hold” Experience.

CSR 126

CSR Airlines Loyalty Hashtag 126

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

Foursquare 150

Foursquare Analysis Consultant Mobile 150

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Are Gardening Forums social media? One way they do it is to have regional sub forums. They drive sales (not their goal) by user recommendations – on and offline sales.

Social Media 128

Social Media Strategy Influencer Case Study 128

Convince & Convert

SEPTEMBER 23, 2010

Succeeding on the social Web requires daily participation. Whether it’s brand reputation management, PR and influencer outreach, customer service and social CRM, interacting with fans on a brand community, or just creating content that builds thought leadership – it all takes time.

Social Media 146

Social Media Strategy Energy Consultant 146