Laurel Papworth

JUNE 16, 2010

Foursquare becomes Social Work and all the better for it. Daniel proposed that we set up Foursquare style badges to encourage staff to contribute and use the internet. Foursquare give you points for first login of the day, for becoming a Mayor etc. Buddypress forum karma points. Get to 1000 points to get a new BADGE.

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Badge Sharepoint Social Media Foursquare 108

Convince & Convert

MARCH 28, 2012

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Leveraging the “On Hold” Experience.

CSR 127

CSR Airlines Loyalty Hashtag 127

Convince & Convert

MARCH 28, 2012

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Leveraging the “On Hold” Experience.

CSR 126

CSR Airlines Loyalty Hashtag 126

Stay N' Alive

SEPTEMBER 13, 2010

My good friend, Jolie O’Dell of Mashable , wrote a great post on the American Express Open Forum last week on “How SMBs Can Start Using Facebook Places Now&#. You could almost turn this into a loyalty rewards system of some sort. FourSquare. Or what if you’re managing an event?

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Strategy API Facebook Foursquare 111

Saying It Social

MAY 18, 2010

Pingback by Small Business News: Bettering Your Business | Forum on China Goods Bay | July 3, 2010 | Reply [.] How long has it taken to see returns on some of your other business investments probably made at considerably higher cost? Saying It Social [.] Social media marketing is not a quick fix. if yes, please explain.

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Social Media Marketing Small Business Cost 168

Convince & Convert

APRIL 7, 2010

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

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Foursquare Analysis Consultant Mobile 150

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Are Gardening Forums social media? One way they do it is to have regional sub forums. They drive sales (not their goal) by user recommendations – on and offline sales.

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Social Media Strategy Influencer Case Study 128