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Are We Making Our Fans Work Too Hard?

Convince & Convert

and Hardees) launching their own mobile loyalty cards via iPhone and Android app. First of all, every fast food location with a FourSquare Mayor reward is combining location-based technology with tangible rewards. Why not just launch a tattoo-based loyalty program, where customers that get inked with pictures of burgers get discounts?

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Leveraging the “On Hold” Experience.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

Over the last several years we’ve gamified checking in ( Foursquare ), eating and drinking ( Foodspotting ), investing in human beings ( Empire Avenue ), and many other categories. Increased Loyalty - Gamification of customer service will drive engagement and brand loyalty. Leveraging the “On Hold” Experience.

CSR 128
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

There aren't any short cuts to adding value or adding to the conversation: it takes time, some creativity and dedication, but it is well worth it if valued in relationship and loyalty. I know that there are some foursquare haters out there, but for me its about helping my favorite Chinese place out. Thanks again, Jay.

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14 Things I Think I Think About Social Media

Convince & Convert

Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. The reviews business will be transformed by geo-location.

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Ignore Foursquare at Your Peril - An Analysis of Potential.

Convince & Convert

Now, I’m not suggesting Foursquare will ever approach Twitter’s level of ubiquity, much less Facebook’s. Because Foursquare makes very little sense unless you’re in a physical location like a store, restaurant, etc. At least it is for me.

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Is Social Media Too Big For Its Britches?

Convince & Convert

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. Social CRM The new telephone. Whatchew Talking Bout?