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10 Reasons Market Research is Critical to Social Media

Adam Cohen

Wouldn’t you want to leverage that insight to avoid a misdirection in using social media? Tried and True Methods to Solicit Customer Feedback Industries are changing rapidly, and the need to conduct focus groups, surveys and gather feedback is too. A goal that is basically brought from the necessity!

Research 265
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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Exploring the Royal Caribbean Promotional Marketing Strategy by Tamar Weinberg on March 12, 2009 Share My husband Brian , who knows firsthand how much I eat, drink, and sleep social media, pointed me to an interesting critique by ExpertCruiser on a 2007 social media marketing campaign by Royal Caribbean.

Brands 133
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. for most business travelers, it’s also incredibly helpful. This is the strategy of creating a Social FAQ. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month.

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26 Outstanding LinkedIn Tips and Tactics

Webbiquity SMM

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. ” 12 LinkedIn secrets to supercharge your social networking by Ragan’s PR Daily. LinkedIn can help by iMedia Connection.

LinkedIn 207
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. RT @jaybaer: 6 Critical Services Agencies Must Provide to Stay Relevant in SM [link] [link] Travel 2.0