Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265

Research Social Media Marketing Retail 265

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. According to a Bazaarvoice study, 80% of online reviews on a given retail site are written by the top 20% of the site’s most committed and loyal customers.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Sprout Social

AUGUST 21, 2023

They’re also excellent brand awareness, SEO and market research tools. By responding to negative reviews promptly — and graciously — you’re able to build credibility and improve your social media reputation. Improves local SEO Reviews prove you’re a reliable business with a history of delivering great customer experiences.

Review 84

Review Google Brands Sentiment 84