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The 2023 Guide to Social Media Reputation Management

Hootsuite

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. Over 2,000 executives surveyed attribute 63% of their companies’ value to their online reputations. And you’ll create an online reputation that endears your company to your customers.

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How to master the 3 pillars of brand reputation management

Sprout Social

Your brand’s online reputation may speak for itself, but that doesn’t mean the narrative is out of your control. Those big and small actions make up your brand reputation management strategy—an absolute must-have in a digital-driven world. What is brand reputation management? Reputation takes years to build and minutes to lose.

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When is Brand Evangelism a Crime? Exploring the Royal Caribbean.

Techipedia: Tamar Weinberg

Though, I travel a lot, cruising is not my usual style of vacation. Every travel writer knows the creditability risk one takes when recommending a resort or cruise that one stays at for free. On a few occasions, they also have served as focus groups providing us with valuable feedback on a number of topics.

Brands 133
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. for most business travelers, it’s also incredibly helpful. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month. Ask your customers directly.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Agencies should also be working with clients on using social media as a market research tool, by surveying fans or creating dedicated, invite-only brand communities that serve as a living focus group. RT @jaybaer: 6 Critical Services Agencies Must Provide to Stay Relevant in SM [link] [link] Travel 2.0

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Social Listening: Best Practices For Growing Businesses

Keyhole.co

And bad news travels fast. Social listening can also help businesses identify brand advocates and influencers and engage with them to amplify their reach and reputation. Sometimes it can get really dicey and you won’t be sure whether or how to respond to feedback in the sometimes volatile social arena. Everybody’s watching, remember?

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