Buzz Marketing for Technology

NOVEMBER 28, 2012

While focus groups attempt to simulate and gain insights on what the customer potentially thinks, nothing can substitute truly anonymous, honest and unbiased feedback. So how are websites replicating—and advancing—the traditional focus group? We look at four ways that your website can replace focus groups: 1.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Buzz Marketing for Technology

MARCH 20, 2013

A recent study published in the International Journal of Hospitality Management found that the level of willingness to pay a premium for green initiatives is significantly different depending on hotel type. Test out highlighting hotels that invest in green initiatives in the search results and hotel details page.

Conversation 199

Conversation Hotels Retail Focus Group 199

Convince & Convert

OCTOBER 22, 2021

These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. That’s what Katie Gear , Area E-Commerce Marketing Manager for Hyatt hotels in Chicago, Indianapolis and Cincinnati, did when she first launched her advocacy efforts. Empowering Your Employees.

Survey 123

Survey How To Education Hotels 123

Pixlee

APRIL 2, 2019

Kimpton Hotels & Restaurants gave their followers an opportunity to celebrate their pets through its Pet Photo contest. Kimpton Hotels showcases pet friendly accommodations through UGC. Breckenridge Resort Chamber showcased the wanderlust of its guests through a hashtag campaign called #BreckBecause.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

JANUARY 12, 2023

She launched her career journey with an internship at a hotel by the beach. We did this by sending an open invitation to the entire company and then whittling it down to a working group of 15 individuals. Among other responsibilities, the working group led department-based focus groups to harvest feedback from across the company.

Brands 129

Brands How To Authentication Exercises 129

Convince & Convert

NOVEMBER 17, 2016

These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. That’s what Katie Gear (Area E-Commerce Marketing Manager for Hyatt hotels in Chicago, Indianapolis and Cincinnati) did when she first launched her advocacy efforts. Harness employees who are already sharing.

Survey 60

Survey Education How To Hotels 60

Convince & Convert

JULY 28, 2010

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month.

Social Media 148

Social Media Strategy Consultant B2B 148