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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

These employees are your initial allies and should be the first group of stakeholders you bring into your employee advocacy initiatives. That’s what Katie Gear , Area E-Commerce Marketing Manager for Hyatt hotels in Chicago, Indianapolis and Cincinnati, did when she first launched her advocacy efforts. Empowering Your Employees.

Survey 122
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This Overlooked Marketing Strategy Can Help You Succeed in 2019

Pixlee

Rather than setting forth archaic tenets to build your marketing strategy, a new school of thought is both popular and successful for brands: craft your marketing strategy from community-driven marketing. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty.

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How to define and share your core brand values effectively

Sprout Social

With a mission to “eliminate clothing waste in order to benefit people and the planet,” it should come as no surprise their values similarly focus on sustainability and community. She launched her career journey with an internship at a hotel by the beach. For Days’ values include: Carefree, not careless. Connected, not isolated.

Brands 127
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How to Make Social Advocacy Part of Your Employees’ Daily Routine

Convince & Convert

These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives. That’s what Katie Gear (Area E-Commerce Marketing Manager for Hyatt hotels in Chicago, Indianapolis and Cincinnati) did when she first launched her advocacy efforts. Harness employees who are already sharing.

Survey 60
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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Four high-rise hotels surround Starbucks like castle ramparts, each filled with caffeine-crazed travelers. At least 50% of all hotel rooms (hundreds) have windows that look out directly on the Starbucks roof logo. Website surveys, email surveys, Facebook inquiries, focus groups, telephone calls to 25 customers each month.