Hootsuite

JUNE 28, 2023

People join private Facebook Groups or forums to meet and talk with other like-minded people. But dbrand also proves it doesn’t need to be complicated: Source: r/dbrand Your own dark social community is like having a focus group ready to go 24/7. A lot of that talk centers around advice. What are dark social strategies?

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HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!”

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Authentication Analysis Sentiment Tumblr 99

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. With integrations from the Hootsuite App Directory , you can even monitor conversations on Reddit, Google My Business, and multiple online review sites.

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Brand Monitoring Tools HootSuite Brands 98

Webbiquity SMM

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Reddit. Provide customer support. Subscribe to the comments for this post? Tweet This!

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Social Media Research ROI Technorati 191

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition.

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Brands Message Boards Travel Forums 133

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

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Techipedia: Tamar Weinberg

JANUARY 24, 2008

Kevin says that earlier this evening, he hosted a focus group at Digg to beta test some new features to be rolled out in the future. I would like to see the Digg forum come on line and I would like to see them hold true to thiner word about town hall meetings. This was not addressed in the chat.) Thanks again for covering this.

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Digg StumbleUpon Communities Upcoming 100