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Start-Up Marketing and Yourself: Don’t be a Swiss Army Knife

Waxing UnLyrical

Image: UOregon Conference Services via Flickr, CC 2.o. Like this: Image: Nisa yeh via Flickr, CC 2.0. Image: Jonas Bergsten [Public domain], via Wikimedia Commons. People ask me about social media, SEO, websites, brochures, press releases, speeches, blog writing, PR, message strategies, sales, consulting…everything.

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Open Community Case Study – American Library Association

SocialFish

Using its online community ALA Connect and social media, ALA has reached out to members and nonmembers, actively soliciting their feedback, ideas and participation. Clay tablet, 3100-3000 BC, photo by Takomabibelot (Flickr). The 15th century container, Latin manuscript, photo by Bazylek100 (Flickr). Return on Attitude.

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The 5 Commandments of How to Raise $1Million on Kickstarter

Waxing UnLyrical

Image by Heinrich-Böll-Stiftung (Flickr: Kick-Tipp) [ CC-BY-SA-2.0 ], via Wikimedia Commons. Five years ago, any method of raising capital for a project would generally require a substantial profit share once the product came to fruition. That’s no longer the case.

Wikimedia 204
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Open Community Case Study – Empowering the Periphery

SocialFish

Using its online community ALA Connect and social media, ALA has reached out to members and nonmembers, actively soliciting their feedback, ideas and participation. Clay tablet, 3100-3000 BC, photo by Takomabibelot (Flickr). The 15th century container, Latin manuscript, photo by Bazylek100 (Flickr). Return on Attitude.