Buzz Marketing for Technology

SEPTEMBER 29, 2010

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

Social Media 230

Social Media SM2 Energy Microblogging 230

Techipedia: Tamar Weinberg

MARCH 12, 2009

In this case, I’d imagine that there has been a tremendous amount of support and positive sentiment expressed toward the Royal Caribbean brand, and while there are some people who were upset that they didn’t get chosen (perhaps), the campaign seemed to have been an overwhelming success. Free did not make me give a great report.

Brands 133

Brands Message Boards Travel Forums 133

Techipedia: Tamar Weinberg

JANUARY 5, 2010

The Online Consumer Engagement Value report idea is a good one. Getting Links AND Content from Flickr (Search Engine Land): Using Flickr to build content isn’t so hard once you get inspiration from this article which features a case study and suggested scenarios that you can use Flickr with to help.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 8, 2008

I want to see the basics — Facebook, LinkedIn, Digg, StumbleUpon, Flickr, YouTube, a Blog, Twitter (Basic) Two — Big Picture How does social media work with other current strategic tactics (SEO, Branding, Advertising). Reply Colonel Tribune July 8, 2008 at 5:11 pm Just echoing the sentiment already on the comment board.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JUNE 3, 2009

When we heard a report that his vital signs were improving, we let him know. Reply Rhea Drysdale October 25, 2007 at 2:13 pm Rebecca and Chris’s sentiments are shared. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca In July, he was still in the ICU and was improving from time to time.

MySpace 102

MySpace Consultant Yahoo StumbleUpon 102

Techipedia: Tamar Weinberg

JULY 7, 2010

Someone, though, recognized the content and reported it to the original blogger who rallied his audience and successfully had this original blogger amend his document. A mix of off-the-cuff observations and professional reports might be more interactive and engaging. Sentiment is really hard to analyze.

Social Media 251

Social Media Klout Influencer Feed 251