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Social Media for the Boardroom

Buzz Marketing for Technology

At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool.

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Turning Marketing Measurement on its Head

Waxing UnLyrical

On specific PR measurement processes marketing pros can implement: How to best mine social media content for customer sentiment & messages. Share PR data and reports since, with good analysis, they can spark a lot of ideas for marketers. Don’t rely just on sentiment; look for messages and message accuracy.

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Breaking the Silo: Why Every Department Can and Should Benefit from Social Intelligence

Talkwalker SM

Our latest report looks to dispel this myth and explain why and how social intelligence should be shared across the enterprise. Here are a few key points from the report: Social Data Isn’t Just for Social Media Teams. Reporting - Simple, intuitive reporting functions allow teams to share knowledge more effectively.

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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. When you create a specific campaign, you’ll want to isolate activity based on this campaign and report on everything within the campaign. Sentiment Analysis. You may also be monitored!!

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31+ of the Coolest Social Media, Search and Web Tools of 2010

Webbiquity SMM

In addition to customizable search and sentiment monitoring, the Buzz Tracking feature provides realtime “metrics around how much buzz is out there, how much of it is yours, how much of it is your competitors’, and what’s buzzing industry-wide.&# Lithium also includes response assignment and reporting tools. BackType.

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Blogging for Grasshoppers: The Most Numerous Steps To Do The.

Waxing UnLyrical

Image: jim crossley via Flickr, CC 2.0 Image: BES Photos via Flickr, CC 2.0 Or “Turn your articles into downloadable reports/ebooks.&# An article published on Edutopia titled Lead, Don’t Lecture , outlines teachers’ insights that are in line with these sentiments. Image: Stuart Caie via Flickr, CC 2.0

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The Future of PR is Precision – Less Gut, More Data

Waxing UnLyrical

Customer sentiment. While available tools can generate reports and pull data, teams still need to endure the tedious and time-consuming task of going back and analyzing all of the collected data to ensure the data points are both accurate and relevant. Image by GotCredit via Flickr, CC BY 2.0. Social media metrics.

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