Why Your PR Firm Is Stuck in the 19th Century
Jeff Esposito
AUGUST 22, 2011
Just write up what you have to say and blog, Tweet, Facebook and Flickr until you get the word out. Still, most reputable publications now have gift policies, or at the very least the writer needs to declare if they were setup on a media tour, or a given something free to review. Even better, why bother with the reporter at all?
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