Waxing UnLyrical

AUGUST 2, 2018

Ask questions on social media. It could be an inspiring quote (from you or someone else), a question (“What’s the top thing on your bucket list for this year?”), or a tip. Think ebooks, white papers and even blog posts. People won’t use them, and therefore they won’t be used enough to make your content findable.

Content 124

Content Brands Findability Marketing 124

Twist Image

MAY 3, 2012

" I get asked this question all of the time. The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). white paper.

Findability 106

Findability Social Media Case Study ROI 106

Webbiquity SMM

DECEMBER 13, 2011

ask and answer questions). Knowing what kinds of questions your prospective customers are asking, what problems they are trying to solve, and their opinions and observations about competitive firms can help you develop content that better meet market needs and set you apart from competitors. Interact (e.g.,

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. Before you create a buyer persona , make a list of questions you need to know about each buyer.

B2B 119

B2B SEO Travel Hubspot 119

Webbiquity SMM

OCTOBER 29, 2012

Recent research makes clear that, for high-value consumer purchases as well as b2b procurement, being as “findable” as possible online is critical to winning the business. But it may also be sent to specific journalists and bloggers, who need to be followed up with, shared socially, and have any questions or comments responded to.

Findability 197

Findability Directory Social Bookmarking B2B 197

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. Content isn’t king, optimized content is king.

Social Media 140

Social Media Strategy Consultant Social CRM 140