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What Kind Of Marketer Are You?

Twist Image

In the end, we're still being asked about the ROI of Digital Media like it's an advertising campaign. How do we build loyalty? How do we open up our brand to make the things we sell more shareable and more findable? How different is the Web from mobile and tablets? hint they're all very different!). advertising campaign.

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28 Qualities of Amazing Content Marketing

Pam Moore

Content marketing has benefits in terms of retaining reader attention and improving brand loyalty. Findable – If your target audience can't find it, it's all for nothin'! Brand loyalty – Content should help drive brand loyalty with reader. Source: Wikipedia. Know your audience. Self promotion.

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10 Ways to Use Social Networks for B2B Marketing

Webbiquity SMM

Knowing more about the issues and concerns of your target prospects can also inspire ideas for product enhancements or new products, services or processes that lead to increased sales, greater customer satisfaction and loyalty, and/or new market opportunities. Improve customer service. Generate leads and grow your email list (carefully!).

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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

How do we demonstrate the ROI of social efforts? You want loyalty? Social Media Metrics and ROI. 101 Examples of Social Business ROI by Dachis Group. The Real Secret To The ROI Of Social Media by Social Media Today. What’s the best process for developing a social media marketing plan?

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Eloqua, TopRank, Demandbase and More – OMS Minneapolis Wrapup

Webbiquity SMM

It’s not enough just to produce great content, it has to be made “findable.&#. Make your customer service content searchable, and extend the customer relationship to build loyalty and recommendations. Social media ROI can’t be measured directly. But you can measure “tons of stuff&# and find correlations.

B2B 164