article thumbnail

10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). People won’t use them, and therefore they won’t be used enough to make your content findable. And long-form content.

Content 124
article thumbnail

The complete guide to B2B SEO

Sprout Social

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is.

B2B 126