Engagement Findability Hubspot White Paper 
Waxing UnLyrical
AUGUST 2, 2018
Consumable content means a quick, fun message that is easy to engage with or respond to. Think ebooks, white papers and even blog posts. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Offer consumable content ….
Sprout Social
JULY 1, 2021
On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. It also includes engagement on the page or post. The links in the below blog post from Affirm show off an example of using off-page SEO.
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