Waxing UnLyrical

AUGUST 2, 2018

Consumable content means a quick, fun message that is easy to engage with or respond to. Think ebooks, white papers and even blog posts. People won’t use them, and therefore they won’t be used enough to make your content findable. Are people engaging with your social media posts? Offer consumable content ….

Content 124

Content Brands Findability Marketing 124

Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). Social media makes your business more findable and more shareable.

Findability 106

Findability Social Media Case Study ROI 106

Sprout Social

JULY 1, 2021

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. It also includes engagement on the page or post. The links in the below blog post from Affirm show off an example of using off-page SEO.

B2B 117

B2B SEO Travel Hubspot 117

Webbiquity SMM

DECEMBER 13, 2011

Engaging in self-promotion too early will get you labeled as a spammer, damage your reputation and hobble your ability to grow a productive network. Promoting too blatantly is never advisable.

Social Networking 190

Social Networking B2B Plaxo Marketing 190

Convince & Convert

MAY 19, 2010

This means the best kinds of marketing content need to be findable by Google (and the others), properly tagged, and optimized for search engines. link] John White Paper Discoverable, Interactive, Shareable – Russ Henneberry on Content Marketing. But Wait… We Also Want D.I.S.

Social Media 139

Social Media Strategy Consultant Social CRM 139