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10 Content Marketing Tricks That Will Help Your Brand Stand Out

Waxing UnLyrical

Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). People won’t use them, and therefore they won’t be used enough to make your content findable. Create bare-bones lead nurturing emails. Track results.

Content 124
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The complete guide to B2B SEO

Sprout Social

On a page or blog post, it includes the meta description and title tag, alt text on images and structuring the content so information is relevant to both the user and findable by search engines. In a blog post about small business customer acquisition, Affirm links the phrase “find your CAC” to a HubSpot article on what a CAC is.

B2B 122
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Best LinkedIn Guides, Tips and Tactics of 2010

Webbiquity SMM

How can you optimize your profile to be “findable&# for the right phrases within LinkedIn? The 9 Worst Ways to Use LinkedIn for Business by HubSpot Blog. So how can you get the most out of this business-oriented social network? What new features should you get familiar with?

LinkedIn 189
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Top five: Linkedin keeps getting better

Sherrilynne Starkie

Adding new skills to a profile makes it more findable in searches. Hubspot has published this great tutorial on how to implement this new analytics tool. LinkedIn users will start noticing a monthly notification that suggests relevant trending skills among people with the same job title. Did you know that LinkedIn has its own ‘pixel’?

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Best B2B Marketing and Sales Strategy Guides and Insights of 2011

Webbiquity SMM

Ilias Chelidonis shares 101 marketing quotes from a HubSpot presentation, such as “Remarkable social media content and great sales copy are pretty much the same–plain spoken words designed to focus on the needs of the reader, listener or viewer” and “Make the customer the hero of your story” (so true).

B2B 190
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Fetching Friday – Resources Mashup & Kitten Meets Hedgehog

Kikolani

SlideShare Best Practices: Content Marketing Tips from Top SlideShare Marketers – Learn how top marketers from HubSpot, Tourism Australia and Dell use SlideShare for both written and visual content distribution and social promotion. Business / Career. They can save you time and headaches and make your data more meaningful.

Mashup 126
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33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far

Webbiquity SMM

Pointing out that “YouTube is now the world’s second largest search engine,” Joel Chudleigh steps through the process of optimizing a YouTube channel for usability and findability, from properly setting up your profile and editing your channel to sharing videos through social networks and measuring results.