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How to Integrate Inbound Marketing Tactics Into Your PR Strategy

Convince & Convert

Don’t stop at press releases and bylines – use them to create infographics, eBooks, podcasts, white papers and other pieces of content. Take an hour to turn it into a PDF and use the Scribd app to make it a Facebook page download. You’ll still: Write and place byline articles on targeted websites with established traffic.

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How to Build the Ultimate Online Newsroom

Webbiquity SMM

Links to white papers, PowerPoints, videos, ebooks, infographics, and other company-generated content and thought-leadership assets. . • Upcoming events / sponsorships / speaking engagements (with speaker bios included). Links to analyst (industry and/or financial) research and coverage. • A link to the company blog(s). •