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5 Reasons Social Media Measurement is Making You Lie to Yourself

Convince & Convert

Social media measurement causes unsavory (and ineffective) marketing behavior because unlike the rest of our marketing key performance indicators, social media metrics are out there for anyone to see. Nice analysis on it from Ian Lurie over at Conversation Marketing ). I see five. Guess what?

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30 Tips To Be a Digital Storyteller

Ari Herzog

Brand your blog with your website, Facebook page, business card, and other marketing channels. Blogs without comment choice = not social media. Distribute your new posts to social media channels: Facebook, Twitter, LinkedIn, etc. Consider Quantcast and Alexa. Let your user decide how to read your blog.

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Fetching Friday – Resources Mashup & Unseen Sea

Kikolani

This post is part of a weekly series, Fetching Friday, featuring the best posts of the week in blogging, making money online, SEO, and social media on kikolani.com. 6 Ways To Tell If You’re Social Media-Ready – Some companies would fare better to run like hell from social media than use 2012 to join the conversation.

Mashup 115
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Weekend Project: Research Your Existing Audience

ProBlogger

In fact, the following strategies will allow you to determine exactly who your best customers are so that you can optimize your marketing to speak directly to their fears and fantasies, and push their “hot buttons,” allowing you to attract more of the same (high-value) customers. This can be via email or on social media.

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Data Mining: The Ultimate Guide to Niche Analysis

Viper Chill

First I’ve highlighted a huge list of tools that serve various different functions and can be great resources to add to your marketing arsenal. Of course, be sure to write down anything you discover from this research as well – whether it be other sites in your industry or any marketing ideas that you discover.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. How Social Media Affects Content Relevance in Search : Why is social media so important?

Marketing 264
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$100,000 in One Week, a Viral Nova Follow-Up

Viper Chill

Again, I prefer the idea of content being on the left rather than packed between navigation, but at least put something there that entices people to click on more articles or simply share your website via social media. Here’s the fact I see in Quantcast: They’re coming back. 3 Make Your Headlines Bigger.

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