Convince & Convert

SEPTEMBER 11, 2011

You think Southwest Airlines would have liked a data feed that automatically appended Klout scores to passenger manifests before they kicked Kevin Smith off a flight? It’s one piece of information that needs to be combined with (ideally) several others to do social CRM well. Damn right they would.

Klout 159

Klout Nielsen Influencer Social CRM 159

Convince & Convert

SEPTEMBER 21, 2010

To be fair, I’ve only included those I’ve actually used (Radian6, Sysomos, Spiral 16) or tested (Meltwater, SM2). Socialmention.com is basically a social search engine, if the business name is unique it can be a good option. And of course thanks for including Radian6. And of course thanks for including Radian6.

Social Media 155

Social Media Radian6 Strategy SM2 155

Convince & Convert

MARCH 25, 2010

Unfortunately, Facebook keeps its data close to the vest for now, which is why Swix can't pull it out (and why companies like Radian6 can't monitor Facebook status updates from afar). I'd like your thoughts [link] [link] Lacy Quinlan RT @allanschoenberg: Anyone trying out SWIX for social media metrics and evaluation?

Social Media 117

Social Media Strategy Statistics Metrics 117

Convince & Convert

SEPTEMBER 21, 2010

Meanwhile, however, I do very much like Facebook Lite , which strips down a lot of the shiny distractions, and gives you a threaded News Feed, birthdays, and events – and that’s about it. Use WWSGD to include a little message before or after each of your posts, asking readers to subscribe to your RSS feed (or buy you a drink).

Social Media 167

Social Media Strategy Consultant Tweetdeck 167

Convince & Convert

MARCH 16, 2010

Twitter’s role as a conduit for the Zeitgeist is unrivaled, and it has almost single-handedly ushered in the era of real-time search, and social CRM. The only people who seem to take up the feed now are those tweeps making conversations– almost like a Twitter party without branding it as such. I love Twitter.

Social Media 124

Social Media Strategy Foursquare Social CRM 124

Webbiquity SMM

AUGUST 16, 2010

Despite the widespread use of the phrase “social media marketing,&# marketing is not the only business use of social media, as John Jantsch reminds us. Here he outlines five ways that sales can use these tools as well, from social CRM to teaching prospects how to solve business issues.

Social Media 200

Social Media Tools Strategy Tips 200