Waxing UnLyrical

NOVEMBER 15, 2010

This isn’t another overview post about how to search engine optimize a news release. The thing is, despite the ad nauseam posts on SEO for news releases, I discovered this recent report from Schwartz Communications that shows a pitiful 18% of news release headlines are SEO-optimized. She lives in Takoma Park, Md.,

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News Google SEO Postrank 274

Waxing UnLyrical

JANUARY 27, 2011

If you want more than a hope in hell of being a possible source for an article, you have to reel the reporter in. Assume your press release is as fascinating as the State of the Union speech. I hate to break it to you, but your press release is not. Consider yourself warned. Image: Leo Reynolds via Flickr, CC 2.0

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Class Press Release Flickr Comments 279

Waxing UnLyrical

SEPTEMBER 14, 2010

The term “PR” has become synonymous with “press releases” (easy enough to understand why), “buzz,” “publicity,” and “spin.” Press releases” and publicity are just some of the means to these ends. If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

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Press Release Class Industry Comments 266