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This Week in Social Media – 4/17/2013

Social Media Marketing

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. In the U.S.

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The New Dilemma: Social Media Exposes Us to Too Much, Too Often

Techipedia: Tamar Weinberg

The introduction of social feeds by Facebook, Twitter and other social networks changed the way that people discovered content. Two of the most successful companies in this space are StumbleUpon and Flipboard. We are consuming more and more content from our social feeds.

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Facing Information Overload? Cronycle Can Help You Filter Through the Web’s Flood of Content

Socialmedia.biz

We get our information from different news outlets, publications, live coverage and events happening on Twitter, Facebook feeds, and countless other sources. This is where tools like aggregators such as Feedly or Flipboard come in. I n this digital age, we’re expected to keep up on never-ending news and trending topics.

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What Is Newsjacking?

Keyhole.co

Although news sounds vague, for marketers, it is a specific approach to leverage when they want to promote or publicize a product, an event, or their business in general. With this, many marketers believe in the power of news, leading them to coin the term newsjacking. What is newsjacking? What are the benefits of newsjacking?

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How to Curate Content: The Secret Sauce to Getting Noticed, Becoming an Influencer, and Having Fun Online

Buffer Social

Browse the Buffer feed to adjust titles, images, hashtags, and mentions. If you’re in the marketing space, newsletters like Teachable’s MakeChange and sites like Inbound.org are curation gold. Currently I follow 25 total blogs on writing and marketing. Check your newsletters for interesting stories. Add to Pocket.

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3 Simple Tactics for Using Twitter as a Traction Channel

Convince & Convert

Wondering if Twitter could be the marketing tool your business needs? Now, if you’re ready to proceed, Twitter marketing could be just what you were looking for. But before we begin, I have to tell you the truth about marketing on Twitter… The Truth About Twitter Marketing. If no, then create that before beginning.

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The 21 Best Content Curation Tools

Webbiquity SMM

Although content marking is now a nearly universal practice—with 93% of B2B marketers using content marketing— half of all marketers still rank “producing enough content” as one of their top five challenges. Fortunately, content marketers don’t have to do it all themselves. 4) Flipboard.

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