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How to define and share your core brand values effectively

Sprout Social

When developed with integrity and incorporated into your business’s operations, your brand values provide an essential roadmap for maintaining your public image and brand reputation. For Days , a sustainable fashion brand, also shares their brand values on their website. Gather feedback.

Brands 130
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The Importance Of Diversity In Modern Day Marketing Campaigns

Convince & Convert

It’s about time to recognize and cater to your varied audiences for a positive reputation , increased customer loyalty, and more conversions. Let’s dive into the 7 benefits of marketing diversity to amplify your brand’s trustworthiness and reputation. Gather a diverse group of individuals to review and provide feedback.

Campaign 135
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How Size Matters in the Social Media ROI Debate

Convince & Convert

If you’re using banner advertising (how wonderfully old-fashioned of you!) It simply won’t happen, especially in a tight economic landscape where backs are to the wall, reputations hang by a thread, and experimentation is regarded with the same relish we’d have for a root canal. Your response should be simple.

ROI 124
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Social Listening: Best Practices For Growing Businesses

Keyhole.co

Fashion company Topshop, for example, is a good brand to learn social listening from. While many other fashion brands only only take advantage of world-renowned events like Valentine’s Day and Christmas, Topshop takes advantage of other smaller festivals or events — especially in entertainment and fashion space.

Fashion 98
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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

link] (via @jaybaer @jeffhurt) Morgan Stewart I was the primary researcher at ExactTarget and sat in on all the focus groups. In interviews and focus groups we were talking about “brands&# and when they gave examples, it was clear they were thinking about big B2C brands.