Small Business Mavericks

SEPTEMBER 9, 2014

If you don’t already have a FAQ page, you are missing out on a good way to engage your site visitors. And if your FAQ page had links to good short tutorials, imagine the traffic. A great source for questions already being asked of your business should be on file in your customer service department. It has to be clear and concise.

Video 111

Video FAQ Marketing Mobile 111

Small Business Mavericks

OCTOBER 30, 2014

Every page, right where it’s easy to see with a link to email a question I can’t find on the FAQ page. The answers could link to helpful content, too. And contact information? Are you like me? Your customers are. Service providers and B2B have similar needs. We need to be able to use the site to get what we are interested in.

FAQ 119

FAQ Forums B2B Sites 119

Small Business Mavericks

APRIL 15, 2015

whatever your customers are interested in (start with your FAQs for ideas). You build authority with every e-book you put out there: how to use a particular product. troubleshooting techniques. history of your niche. case studies. stories of real people using your service or product.

FAQ 70

FAQ Case Study Apple Reputation 70