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What's your social currency?

Akamai Marketing

640 Million on Facebook. Million users on YouTube. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Its easy to say “I want a Facebook page&# or “I’m opening a company Twitter account&# , but is that really where you should start? Here’s the answer.

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How Social Media Marketers Use Social Media In Real Life

Ignite Social Media

I utilize social media to keep in constant communication with my friends and family, follow my favorite gaming companies for the latest news on video games, and watch livestreams from my friends and groups using Facebook Live. I am a hugely active member of Twitch.tv , the gaming equivalent of YouTube. for video game entertainment.

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A Tale of Two Communities Part 1 – Volkswagen

SocialFish

The Volkswagen Facebook has 688,000+ likers. They actively tweet, post youtube videos and advertize via print and television. Their staff are not actively engaging with VW customers on any channel besides Facebook and Twitter. It is easy to be a “lurker&# and yet learn a great deal from the community.

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The Social Media Analytics Compass: What and How to Measure

Razor Social

On Facebook you can set up an ad (you don’t have to run it) targeted to your Facebook fans and then change the targeting options to work out the profile of your audience. In an audience you will typically have the following: Lurkers – People that monitor what you share but don’t interact. Platform analytics.

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“The Algorithm,” Explained

Likeable

John spends thousands of dollars on this hobby every year, but he is a social media “lurker” and doesn’t engage with (i.e. The Facebook algorithm knows John loves camping, but never engages with any of your content—so John will never see the ad. YouTube Creator Studio. like, share, or comment on) any of your content.

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A Tale of Two Communities Part II – Salesforce.com

SocialFish

Facebook: Salesforce employs multiple Facebook profiles as well. Salesforce executives also have their own pages which they tend to befriend a lot of people (Check out CEO Marc Benioff’s Facebook page ). I was unable to get statistics for “lurkers&# , but I am sure it is high.

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20 Important TikTok Stats Marketers Need to Know in 2020

Hootsuite

But the viral video app’s success has not come at the expense of competitors like Facebook, Instagram, or even Snapchat. For Facebook, it’s Lasso. YouTube just launched Shorts. With 800 million monthly active users, TikTok is making headway on Instagram, WeChat, Facebook Messenger, Facebook, and Whatsapp.

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